2011 MAG-Net ANNUAL ANCHORS MEETING REPORT
The Media Action Grassroots Network (MAG-Net), a project of the Center for Media Justice, is a local-to-localadvocacy network of grassroots community organizations working together for media change to end poverty, elimi-nate racism, and ensure human rights. With over 100 member groups nationwide, regional chapters, an onlineaction network, a media justice learning community, a strategic action fund, and collaborative campaigns, MAG-Net is advancing an exciting new vision for media justice.MAG-Net’s media justice, policy, and campaign priorities are guided by the Leadership Team, which is cur-rently made up of the nine regional anchor organization representing the MAG-Net chapters in New Mexico,Pennsylvania, New York, Texas, California, Kentucky, Minnesota, Illinois, and Washington. Our regional anchororganizations each maintain a base of members and/or volunteers in their regions who have committed to buildingan alliance for media justice. They govern the network through participation in working groups, leadership calls,chapter convenings, organizing and advocacy campaigns, membership recruitment, and an annual gathering.They provide leadership for members of their regional MAG-Net chapters.
MAG-Net
THE MEDIA ACTION GRASSROOTS NETWORK
WWW.MAG-NET.ORG
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Hosted by regional anchor Main Street Project, MAG-Net’sLeadership Team held its fourth annual meeting on June 13-15,2011, in Minneapolis, Minnesota. The purpose of the conveningwas to 1) evaluate the network’s activities from July 2010 throughJune 2011, 2) develop and approve a network strategy for July2011 through June 2012, and 3) continue to develop shared cam-paign goals, strategies, and tactics.
Leadership Team Meeting Participants
(Anchor Representatives of Regional Chapters)
Amber Cortes, Reclaim the Media (Seattle, Washington)
Andrea Quijada, Media Literacy Project (Albuquerque, New Mexico)
Bryan Mercer and Mica Root, Media Mobilizing Project (Philadelphia, Pennsylvania)
Carlos Pareja, People’s Production House (New York, New York)
DeAnne Cuellar and Leticia Medina, Media Justice League (San Antonio, Texas)
Nick Szuberla, Thousand Kites (Whitesburg, Kentucky)
Nora Ferrell and Diana Pando, Community Media Workshop (Chicago, Illinois)
Steven Renderos and Danielle Mkali, Main Street Project (Minneapolis, Minnesota)
Tracy Rosenberg, Media Alliance (Oakland, California)
Center for Media Justice Staff Participants
amalia deloney, Media Justice Field Director
Betty Yu, National Organizer/MAG-Net Coordinator
Karlos Gauna Schmieder, Director of Communications Programs
Oshen Turman, Program Assistant
Summary of Meeting Outcomes
Strengthened relationships and connections amongst anchors
Evaluated activities of prior fiscal year and assessed strengths and weaknesses of the network
Shared understanding of the network strategy and policy priorities for the coming year
Voted to implement the 2011-2012 MAG-Net Program Plan and Policy Priorities, execute local-to-nationalcampaigns, and make grants from the Strategic Action and Research Fund
Identified new local-to-national campaign goals, targets, key constituencies, and collaborative strategies and tactics
Documented feedback and recommendations for CMJ’s network management and coordination work
Deepened understanding of alliance building, cultural organizing, and chapter development principles
WWW.MAG-NET.ORG2011 ANNUAL ANCHORS MEETING REPORT
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WWW.MAG-NET.ORG2011 ANNUAL ANCHORS MEETING REPORT
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Approved 2011-2012 MAG-Net Program Plan and Policy Priorities
Betty Yu, CMJ’s National Organizer, presented the 2011-2012 MAG-Net Program Proposal for network policy,alliance building, and resource priorities; membership recruitment and services; and network structure and gover-nance. The Leadership Team approved the following:
1. Implement a Membership Dues Fee Structure
In 2010, the Leadership Team approved a three-yearplan to institute annual membership dues of $50 to$150. CMJ will provide the administrative and operationalinfrastructure to establish an annual membershipprogram that will include collecting fees, setting up anonline payment system, distributing renewal notices, andtracking dues paid. In September 2011, the NationalOrganizer will announce the membership dues initiativeto the entire MAG-Net membership. The membershipdues will be as follows: Regional Anchor Members, $100;Regional Members, $75; General Members, $50. By theend of January 2012, all members will be dues-paying.Groups that are experiencing economic hardship canpay a sliding-scale fee subject to the approval of theLeadership Team.All dues will go back into the Strategic Action and Research Fund (SARF), a micro-grant program that supportsimplementation of specific local tactics, the production of cultural products, community-driven research projects,and local actions that advance the goals of a MAG-Net’s joint national campaigns. All MAG-Net members areeligible for a SARF grant.
2. Governance Structure for the 2011 Strategic Action and Research Fund
In 2010, CMJ launched a Strategic Action and Research Fund to distribute rapid-response micro-grants to supporttimely and strategic actions, media and cultural products, and research projects that advance MAG-Net’s policypriorities. All MAG-Net members that have paid dues are eligible and encouraged to apply. The fund will prioritizeprojects and activities that target and are led by communities of color, working-class communities, and rural com-munities. CMJ has contributed seed funds of $10,000. Financial reports will be generated twice a year, for reviewby the Leadership Team. The proposed governance structure includes the following components:
Calls to Action/Requests for Proposals (RFPs) can be proposed by any MAG-Net Anchor, or by the Center forMedia Justice, and approved by a quorum of the Leadership Team via email no more than 72 hours followingreceipt.
RFPs will be sent by CMJ to all MAG-Net members via the Unidos listserv; the first 20 proposals received willbe eligible for review.
A panel made up of representatives from three policy partner organizations will review the proposals and makefunding recommendations; CMJ will oversee the selection process.
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