Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Slimfast Mini-Campaign Case Study

Slimfast Mini-Campaign Case Study

Ratings: (0)|Views: 281 |Likes:
Published by Whitney Parker

More info:

Categories:Topics, Art & Design
Published by: Whitney Parker on Sep 14, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Slim-FastQ2 Program Overview
August 2011
What is Slim-Fast?
Slim-Fast is a short-term weightloss solution – unlike other weightloss brands (e.g. WeightWatchers), it’s not a lifestyleTarget Audience: women lookingto lose ~20lbs for a specialoccasionProducts: snack /mealreplacement bars and shakes3-2-1 Plan: meal plan thatincorporates its snack bars, mealbars and shakes, alongside 1balanced meal
The Challenge
Faced with a decline in salesand rising competitorawareness, Slim-Fastchallenged Ogilvy to develop aPR campaign which would:1)strengthen its presence onFacebook and Twitter2)engage a core group of consumers3)increase brand loyalty amongtrigger-based dieters –specifically brides

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->