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Digital Stock Photography

How to Shoot and Sell

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Dedication: To My Family Acknowledgments: My great appreciation goes to the generous professionals who were interviewed for the “Tips from the Experts” segments in this book.The Allworth staff, as always, performed with extraordinary skill, under-standing, and patience. Thanks to Nicole Potter-Talling, Derek Bacchus, MichaelMadole, Cynthia Rivelli, Katie Ellison, and Tad Crawford.

© 2007 Michal Heron All rights reserved. Copyright under Berne Copyright Convention, Universal CopyrightConvention, and Pan-American Copyright Convention. No part of this book may be reproduced,stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical,photocopying, recording, or otherwise, without prior permission of the publisher.111009080754321Published by Allworth Press An imprint of Allworth Communications, Inc.10 East 23rd Street, New York, NY 10010Cover design by Derek BacchusInterior design by Robin Black, www.blackbirdcreative.bizPage composition/typography by Integra Software Services, Pvt., Ltd., Pondicherry, IndiaCover photo by Michal Heron All photographs copyright © Michal Heron unless otherwise credited under the photograph.Library of Congress Cataloging-in-Publication DataHeron, Michal.Digital stock photography : how to shoot and sell / Michal Heron.p. cm.Includes index.ISBN-13: 978-1-58115-484-9 (pbk.)ISBN-10: 1-58115-484-4 (pbk.)1.Stock photography.2.Photographs—Marketing.3.Photography—Digital techniques.I.Title.TR690.6.H45 2007770.68'8—dc222007014807Printed in Canada