Business Ethics & Corporate Social Responsibility
TY-BMS (Sem – 5)
Section – 2
A) Indian Perspective of Ethics
Purusharthas: Dharma, Artha, Kama, Moksha
Concept of Dharma
B) Ethics: A Global Perspective
Ethics in Global Marketing & Advertising
Ethical perspective in Employment including the international labourOrganization Std.
Ethics and IT: E-commerce, Privacy Codes.
Environmental Ethics: Indian and Western perspectives
Ethics and Cross- culture influences
Ethical issues and functional aspects of business
Indian Perspective of Ethics
1.Purusharthas: Dharma, Artha, Kama, Moksha2.Concept of Dharma
od or a human being.Artha means an object or objective. "Purusharthas" means objectivesof a human being. Purusha does not mean male in the physical sense,but any soul in its differentiated aspect.
So the purusharthas are applicable to both men and women equally. The purusharthas serve as pointers in the life of a human being. They arebased on the vision of God which is evident in the creation He manifestedand which can be followed by man to be part of that vision and inharmony with His aims. His worlds are established on the principles of dharma. They are filled with the abundance of material and spiritualbeings and energies, who seek fulfillment by achieving their desires andliberation. Since man is God in his microcosmic aspect, he too shouldemulate God and manifest the same reality in his own little world. Heshould pursue the same aims, experience life in its fullness and be aninstrument of God by serving the purpose for which he has been created. The four chief aims or purusharthas are:
1. Dharma (righteousness),2. Artha (wealth),3. Kama (desire) and4. Moksha (salvation or liberation)
The rationale behind these purusharthas becomes clear whenwe consider the basic tenets of Hinduism. Man is an aspect of God. Heis God's objective reality in creation. He exists in relationship with Godlike a reflection in the mirror that is somewhat different yet inseparable
Prof. Abdul Kadir Khan