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“BLOGHOLOGY”: WEBMEDIA KIT
Worlds’ First Blogging Magazine and Social Network for Bloggers – Advertising Policy & Specs.
"Bloghology" is the only printed, and online, digital magazine targeted specificallyfor bloggers, writers and the blogging Industry, and exists to benefit both Bloggersand Advertisers. It provides a wide range of blogging related resources, solutionsand interviews from top entrepreneurs and bloggers, whilst simultaneouslyconnecting bloggers, marketers and advertisers using multiple online and printedmedia platforms.
10/9/2008
“BLOGHOLOGY”: WEB MEDIA KIT
Your one-stop resource for both new and established bloggers. "Bloghology" is the onlyprinted and online/digital magazine targeted specifically for bloggers, writers and theblogging Industry, and
exists to benefit both Bloggers and Advertisers.
WHAT IS BLOGHOLOGY ALL ABOUT?
Our Vision:
We aim to provide the largest and most supportive blogging community and 'one-stop' Magazine resources in the world. To provide exciting opportunities for new and established bloggers, by promoting their brands, lifting their profiles, and helping them'stand out in the crowd', with new, dynamic and engaging social media interaction for blogging success. In doing so, we will provide one of the world's largest and centralised multimedia platforms for companies and advertisers to promote their brands, thereby benefiting all parties involved.
We call it the "Science of Blogging"
.
Bloghology provides a wide range of blogging relatedresources, solutions and interviews from top entrepreneurs and bloggers, whilstsimultaneously connecting bloggers, marketers and advertisers using multiple online andprinted media platforms. This includes the NEW Blogging Social Community Network. ThusBloghology is not
just
a Magazine, as it incorporates a strong and exciting network of closely related websites and Blogging Communities.
WHY ADVERTISE WITH US
- Does Blogging Justify the Investment?
Despite being launched in September 2008, Bloghology has grown at an exponential rate,following partnership with Interactive Global Media, and has created a buzz in the internetworld in an incredibly short time. The concept of ‘Bloghology’ was originally a brandingproduct for bloggers that originated on searchforblogging.com, based on the concept of ‘anthology’.Since its evolution into a widely-read Magazine, greater opportunities have opened for companies to expose their brands to an increasing audience of targeted internet users andbloggers from around the world. The statistics contained
within this Kit clearly highlight thevalue of such opportunities for all interested parties.
2
10/9/2008
Visibility and Exposure: The Statistics Speak for Themselves
Blogging is an ever-growing industry and new advertising opportunities are growing eachday. Look at these amazing figures provided by Blog World Expo:
•
Over 57 million Americans read blogs.
•
1.7 million American adults list making money as one of the reasons they blog.
•
89% of companies surveyed think blogs will gain importance in the next five years.
•
Technorati is currently tracking over 70 million blogs.
•
Over 120,000 blogs are created every day.
•
There are over 1.4 million new blog posts every day.
•
22 of the 100 most popular websites in the world are blogs.
•
51% of blog readers shop online.
Moreover, as of 8 October 2008, Bloghology.org had an
overall
traffic rank of
,despite only being launched in September at the BlogWorldExpo
(sourced:
<
>)
Why is Bloghology Unique?
- The 4 Platforms for Promotion
How is "Bloghology" different from other advertising opportunities? Why provide a bloggingmagazine and new community platform?
"Bloghology" is unique by offering a range
of approaches to advertising
,
within thecontext of a changing online world
.
More 'traditional’ styles of marketing and advertisinghave become less effective in recent times, with the fast growth and popularity of relativelynew online 'web2.0' trends, including blogging at its core. This has also been described as‘social interactive media’, which requires generating a two-way relationship, and greater transparency and trust between you and your customers – that is: a 'softer' relationship, or conversational style of internet marketing, as opposed to traditional, hard advertising.Bloghology offers you
both
approaches via the Bloghology Magazine (printed and digitalversions), and its related online and centralized network of sites. In this respect, four (4)"Bloghology" platforms are available to you for advertising, each of which offers its ownunique benefits, including the:
1.
Bloghology Magazine (Quarterly
Printed
Version)
2.
Bloghology Magazine (Monthly
Animated
Digitalized
Version)3.Main Online Bloghology Platform-Website, and the
4.
NEW Blogging Community-Social Network
This enables even greater exposure and interaction in promoting company brands, asfollows:
3
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