Bettina Peters, Director Global Forum for Media Development, IPC, Résidence Palace, Bloc C 2/215,155 rue de la loi, 1040 Brussels, Belgiumdirector@mediagfmd.org
3The handbook/toolkit would address to distinct and important areas of mediadevelopment programmes:
Assessment -- programme and project design
This section would build on the work done by IWPR with the proposal to use the logicalframework as the design framework for media development programmes and projects. Itwould use and further refine the indicators proposed in the UNESCO background paper.In obtaining data to assess media landscapes the media development community can build on the already existing data that is being collected for the indices measuring pressfreedom. Both the Freedom House and IREX MSI index measure and provide data onmany aspects of the media landscape in a given country. Through their involvementindividual data collected can be fed into programme and project design. While theseindices cover many of the issues and indicators listed, for instance, in the UNESCO background paper, they do not address all of the indicators and additional data collectionwould be required.One of the main problems facing media development organisations in developing programmes is that there in many areas there is little statistical or other quantifiable dataavailable. In order to measure impact of programmes over time the situation at the start of the programme has to be measured. In many countries there is no reliable data availableon, for instance, actual ownership of media, size of the media market, size anddistribution of the advertising market. It is often also difficult to obtain data on the practice of media law (rather than the letter), which is crucial in order to assess if mediaand media professionals can operate freely.An important part of the handbook would be to include references and possible sourcesfor data collection, especially in areas where this is difficult. The involvement of localmedia development organisations and local research expertise is therefore crucial to thesuccess of the initiative.At the same time the handbook would include sections on qualitative data, how to obtainit and how to organise base-line studies. A lot of work has been done in this area andmedia development organisations with a larger research capacity
, such as, for instance,the BBC World Trust, would be invited to share their experience on methodologies for measurement.The result would be a toolkit with advice on project and programme design that for different sectors of the media system and different categories of desired outcomes would propose indicators and key questions and identify sources to obtain data for assessment aswell as providing advice on how to organise methodologies for measurement.