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Open For Business Magazine - August/September 2011 Issue

Open For Business Magazine - August/September 2011 Issue

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Published by Susan Miller
This issue highlight companies developed through the technology transfer program at the University of Oregon….who they are….what they do…..and how have they progressed over time.
This issue highlight companies developed through the technology transfer program at the University of Oregon….who they are….what they do…..and how have they progressed over time.

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Published by: Susan Miller on Sep 15, 2011
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11/08/2011

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FOR BUSINESS
THE EUGENE AREA CHAMBER OF COMMERCE: CElEBRATiNG…PROMOTiNG…iNFORMiNG BUsiNEss
 
   A   U   G   U   s   T   /   s   E   P   T   E   M   B   E   R   2   0   1   1
VOLUME 10, ISSUE 4
USA $3.95CANADA $6.95
BRIGHTIDEAS
How University ofOregon intellectualproperty is turning intosuccessful businesses
 
FEATURES
7
Oregon Research Institute, or ORI, hasspent the past 50 years dedicating itsresearch to the behavioral sciences.
16
Business incubation centers aim toprovide start-up companies with allthe resources they need to thrive.
18
The upcoming Emerald Awardswill recognize the positivecontributions of local businesses.
COLUMNS/ DEPARTMENTS
20
BUiNE NEW 
26
OPiNiON:
Why the University ofOregon is ideally positioned to besuch an innovation “hub” vital toOregon’s future.
ADVERTISER INDEX
23 BRING Recycling17 Cascade Health Solutions20 Chambers Productions16 Essig Entertainment27 Eugene Airport24 Evergreen Roong6 Hershner Hunter LLP5 Home Federal Bank23 Imagine Group2 Isler CPA28 Kernutt Stokes Brandt19 McKenzie-Willamette MedicalCenter11 Oregon Community Foundation2 Pacic Continental Bank9 PacicSource Health Plans22 SCORE25 Sandler Training24 Servicemaster25 Siuslaw Mortgage22 Summit Bank8 TechnaPrint
Publisher
David Hauser,
CCE 
Editor
Susan G. Miller,
Director o Publications &Inormation Systems
Eugene ChamberExecutive Committee
Marvin Re’Voal, Chair
Pacifc Beneft Planners
Sheryl Balthrop,Chair-Elect
Gaydos, Churnside &Balthrop PC 
Ann Marie Mehlum,Vice Chair
Summit Bank 
Eric Forrest, Past Chair
Pepsi Cola Bottling o Eugene
Advertising
Eugene AreaChamber of Commerce541.484.1314
Design/Layout
Asbury Design541.344.1633
Content Editor
Tracy Ilene Miller
Printing
TechnaPrint, Inc.541.344.4062
Eugene Area Chamberof Commerce
1401 Willamette St.Eugene, OR 97401541.484.1314
Open or Business:
 A publication of theEugene Area Chamberof Commerce (USPS-978-480).
Open or Business
ispublished bimonthlyby the Eugene AreaChamber of Commercein February, April, June,August, October andDecember. Circulation:4,700.
Open For Business
© 2011The subscription priceis $25, included inmembership. PeriodicalsPostage Paid at Eugene,OR.POSTMASTER: Sendaddress changes toEugene Area Chamberof Commerce, P.O.Box 1107, Eugene, OR97440-1107
FOR BUSINESS
THE EUGENE AREACHAMBER OFCOMMERCE: CElEBRATiNG…PROMOTiNG…iNFORMiNGBUsiNEss
 
   A   U   G   U   s   T   /   s   E   P   T   E   M   B   E   R   2   0   1   1
VOLUME 10, ISSUE 4
USA$3.95CANADA$6.95
BRIGHTIDEAS
HowUniversity ofOregon intellectualproperty is turning intosuccessful businesses
A partnershipbetween theUniversity ofOregon Center forApplied SecondLanguage Studies,and investorsformed whatis now AvantAssessment.Page 10
COVER STORY >>
10 
Leveraging its more than $100million in research expenditures, theUniversity of Oregon has become a majorincubator of local businesses.
Art direction and design by
Asbury Design
 www.asburydesign.netPhotography by
David Loveall Photography
www.loveallphoto.com
contents
AUGUT/EPTEMBER 2011
l Ii il
EUGENE / SPRINGFIELD PORTLAND / VANCOUVER SEATTLE / BELLEVUE THERIGHTBANK.COM 541-686-8685
It only makes sense that the business partners you deal with day in and day out, likePacific Continental banker Terry Vilhauer, are fluent in the language of your business.At Pacific Continental, our bankers not only speak small business with the agility of aCFO, they’re experts in delivering the financial services you need, when you need them…on your terms.
 Working Capital
Remote Deposit
Payroll 
LLC
Banking on Your Terms
Terry Vilhauer, Sr. V.P.
Commercial Banking Team Leader
Greater Eugene
-1. 111 ::
 
4
 
OPEN FOR BUSINESS | EUGENE AREA CHAMBER OF COMMERCE
Chamber Advocates for More Job-Producng lands
 YOUR CHAMBERWORKING FOR YOU
Business-to-Business ExpoSet for October 20
What do you get when you combine 160 exhibitorsand over 1400 business leaders in a relaxed andenjoyable setting? Business connections thatcan support and grow local business. That isexactly what attendees get each October at theChamber’s Business-to-Business Expo and AfterHours sponsored by SAIF Corporation. The 2011Business-to-Business Expo is set for Thursday,Oct. 20th in the Exhibit Hall at the Lane EventsCenter from 4:00-7:30 pm and is the largest ofthe nearly 100 networking events produced bythe Chamber each year. For more information,go to www.eugenebusinessexpo.com.
Chamber Appoints Directorof Entrepreneurial Development
JJ O’Connell has joined the Eugene Area Chamberof Commerce as Director of EntrepreneurialDevelopment. O’Connell is a recent MBA from theUniversity of Oregon’s Center for Innovation andEntrepreneurship. Whileearning his MBA, O’Connellserved as GraduateAssistant to the Directorof the Lundquist Centerfor Entrepreneurship. Inaddition, he served as arepresentative on The DuckStore Board of Directors, aFellow in the Technology andEntrepreneurship Programat the University and haslaunched two businesses.O’Connell will lead theChamber’s efforts to support early-stage companiesas part of its economic development programentitled the Regional Prosperity Initiative. Thatsupport includes connection to needed professionalexpertise, technical information and preparednessto attract equity and debt capital; overseeingprograms designed to support entrepreneurshipin the region including Smart-ups Pub Talks, theSouthern Willamette Angel Network (SWAN) and theWillamette Angel Conference (WAC), and leadingoutreach efforts to help them meet their goals.
O’ConnellUmpqua Dairy treats Expo attendees to ice cream.
Partcpants n the Envson Eugene process dscuss optons.
Addressing Eugene’s shortage of industrial land remains atop priority for the Eugene Area Chamber of Commerce.Finding a solution that ts the values of our communityrequires a good understanding of state land use laws,current land supplies and the steps needed to reacha solution. The Chamber’s Local Government AffairsCouncil has consistently communicated the importance ofaddressing Eugene’s shortage of industrial lands throughits active participation in the Envision Eugene process; inproviding technical support to City staff in the analysisof available lands and by advocating for the responsibleaddition of industrial lands. The Chamber believes thatEugene needs at least 400-500 acres of new industrialland in larger parcel sizes to meet the needs of existingand future employers.
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My Favorite Blend.My HomeFed.
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OwnerFull City Coffee
Call your local Home Federal Bank today!
Eugene Downtown (541) 344-5424Eugene Coburg Rd. (541) 345-9430Eugene Santa Clara (541) 689-3313Eugene West (541) 338-7650Springfeld Gateway (541) 741-8280
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