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Table Of Contents

Acknowledgements
What type of card business?
FINDING YOUR MARKET
WHAT SKILLS DO YOU NEED TO RUN A GREETING CARDS BUSINESS?
TYPES OF CARD
CARD DESIGNER
WHAT TYPE OF CARD?
HOW TO BEGIN
FINDING INSPIRATION
TOOLS
MATERIALS AND SUPPLIES
MASS-PRODUCING HANDMADE CARDS
CHOOSING THE BOARD
TYPES OF PRINTING
PRE-PRESS
PRINTING
FINISHING
EMBOSSING
FINDING A PRINTER
Designing cards
HOW TO BECOME A CARD DESIGNER
FINDING A GREETING CARDS COMPANY
HOW TO SUBMIT WORK
THE MARKET
THE MONEY
Art and photographic cards
SELLING TO A LARGE PUBLISHER
PRODUCING ORIGINAL CARDS
PRINTING YOUR OWN CARDS
COMMERCIALLY PRODUCED PHOTOGRAPHS
OUTLETS FOR YOUR WORK
PRICING
TOP TIPS FOR ART AND PHOTOGRAPHIC CARDS
Starting a business
TYPES OF BUSINESS
YOU AND THE TAXMAN
INSURANCE
PENSIONS
HEALTH AND SAFETY
EMPLOYMENT LAW
Writing a business plan
WHY WRITE A BUSINESS PLAN?
GETTING HELP WITH WRITING YOUR PLAN
KEY POINTS
BUSINESS PLAN OUTLINES
Money matters
know how to finance your business
HOW TO FINANCE YOUR BUSINESS
OPENING A BUSINESS BANK ACCOUNT
FINDING AN ACCOUNTANT
CONTROLLING YOUR FINANCES
Pricing and paperwork
UNDERSTANDING THE CARD MARKET
PAPERWORK
TERMS OF TRADING
1. identify your customer
IDENTIFYING YOUR CUSTOMER
MARKET RESEARCH
THE COMPETITION
TEST TRADING
PREPARE A MARKETING PLAN
Presentation, packaging and display
ENVELOPES
THE POST
LABELLING
CELLO WRAPPING
PACKING FOR DELIVERY
POINT OF SALE
DISPLAYING CARDS
Getting publicity
WHAT IS PUBLIC RELATIONS?
HOW TO CONTACT THE PRESS
PRESS RELEASES
SELLING TO RETAILERS YOURSELF
CRAFT FAIRS AND MAKERS’ MARKETS
TOP TIPS FOR SUPPLYING RETAILERS
EMPLOYING AN AGENT
USING WHOLESALERS AND DISTRIBUTION COMPANIES
Craft fairs and markets
WHAT ARE CRAFT FAIRS?
HOW DO I START?
AT THE FAIR
AT THE SHOW
AFTER THE SHOW
BUILDING A BRAND
Alternative ways of selling
SELLING BY PARTY PLAN
RENTING SHELF SPACE
THE INTERNET
THE WEDDING BUSINESS
Selling skills
SELLING OPPORTUNITIES
PROPER PREPARATION
10 RULES FOR SUCCESSFUL SELLING
THE ELEVATOR PITCH
SELLING TO PROFESSIONAL BUYERS
CUSTOMER CARE
Networking
TYPES OF NETWORKS
ATTENDING AN EVENT
TOP NETWORKING TIPS
NEWSLETTERS
BUILDING A DATABASE
The environment
AREAS OF CONCERN
cello wrap
BOARD
CELLO WRAP
SURPLUS STOCK
CONSUMABLES
TRANSPORT
Copyright and licensing
PROTECTING YOUR COPYRIGHT
REGISTERING A TRADEMARK
LICENSING
Technical terms
Fact File
Index
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Starting & Running a Greeting Cards Business

Starting & Running a Greeting Cards Business

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Published by bendjo116

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Published by: bendjo116 on Sep 16, 2011
Copyright:Attribution Non-commercial

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11/02/2012

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