THE MAKING OF ACANADIAN HOCKEY LEGEND
TRUE TO OUR HISTORY • TRUE TO OUR RETAILERS • TRUE TO OUR CUSTOMERS • TRUE TO OUR GAME
SETTING THE STAGE
The DR brand is deeply rooted in Canada’snational sport, and has evolved handin hand with the game. The companyhad its beginnings in the 1920’s, at thesame time as the start of the modernage of hockey. This was the era inwhich the holy grail “The Stanley Cup”changed from being awarded to thebest amateur hockey team to the bestprofessional team. Our hometownMontreal Maroons won their secondcup of the professional era. Canadabeat the US for the first ever OlympicGold medal in hockey at the 1928Winter Games in Chamonix, France.
OUR HISTORY, OUR GAME
DR has always been a Canadian-ownedfamily company, with a history of family-oriented core values, a strong work ethicand a passion for the sport. Founded inMontreal and operated by avid sportsenthusiast Rodolphe Daigneault,the company remained a family-runbusiness for three generations. DR hasbeen owned since 2006 by Lanctôt, awell-established family-run enterprisespecialized in designing, manufacturingand distributing brand-name sportsequipment, clothing and optical lines.From our beginnings on HermineStreet to today, we have maintaineda consistent commitment to producingtechnically innovative and attractivehockey, baseball and ringuette equip-ment designed for maximum perform-ance and protection. Throughout theyears, millions of young Canadianboys and girls have worn and usedDR equipment to play the game. Somehave even become legends among us.We’ve spent 84 years making top-quality hockey equipment, and to thisday we are still driven by a single goal:to provide players of every age andcaliber with the best gear possible sothat they can enjoy their game. Playedinformally between friends, in anorganized amateur league, or in a com-petitive or professional organization,the right equipment makes all thedifference. We know: it’s our game.
IT COMES FROM WITHIN
Today, hockey is played in many partsof the world, and DR’s renown as arespected manufacturer of top-qualityequipment makes us a true ambassa-dor of Canadian know-how and culture.Simply put, our love for Canada’sfavourite sport comes from within.With more than 80 years of remainingtrue to our game, the DR family invitesyou to share in the passion and excite-ment of hockey.
IT COMES FROM WITHIN