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Creative Heritage Project - IP Guidelines for Digitizing Intangible Cultural Heritage

Creative Heritage Project - IP Guidelines for Digitizing Intangible Cultural Heritage

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WIPO's Creative Heritage Project is developing best practices and guidelines for managing IP issues when recording, digitizing and disseminating intangible cultural heritage.
These best practices and guidelines would aim to assist communities and cultural institutions to manage IP options so as to both preserve cultural heritage and protect it against misappropriation and misuse.

WIPO Publication No. L934/tch(E)
WIPO's Creative Heritage Project is developing best practices and guidelines for managing IP issues when recording, digitizing and disseminating intangible cultural heritage.
These best practices and guidelines would aim to assist communities and cultural institutions to manage IP options so as to both preserve cultural heritage and protect it against misappropriation and misuse.

WIPO Publication No. L934/tch(E)

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03/15/2013

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Setting the scene
D ig ita l te ch n o lo g ie s a n d co m p u te r n e tw o rk s
\u2013
e sp e c ia lly th e In te rn e t
\u2013
o ffe r u n p re ce d e n te d
o p p o rtu n itie s fo r th e p ro m o tio n , p re se rv a tio n ,
r e v it a liz a t io n a n d p r o t e c t io n o f in t a n g ib le
cu ltu ra l h e rita g e .
E x p re s s io n s o f tra d itio n a l c re a tiv ity a n d in n o v a tio n c a n
serve as springboards for new cultural expression,
e s p e c ia lly in t h e d ig it a l w o r ld .

D ig it iz e d t r a d it io n a l m u s ic , d e s ig n s a n d a r t c a n r e a c h
n e w a u d ie n c e s in n ic h e m a r k e t s f o r d is t in c t iv e , d iv e r s e
a n d " lo c a l" c u lt u r a l g o o d s a n d s e r v ic e s , a n d , in s o

d o in g , p ro m o te c o m m u n ity a n d ru ra l e c o n o m ic a n d
c u ltu ra l d e v e lo p m e n t.
N ew technologies also offer enhanced m eans to
s a fe g u a rd a n d re s to re in ta n g ib le c u ltu ra l h e rita g e ,
e s p e c ia lly e le m e n t s in d a n g e r o f e r o s io n a n d
d is a p p e a r a n c e . T h e y c a n a ls o f a c ilit a t e e d u c a t io n a l
a n d s c h o la r ly o p p o r t u n it ie s , a s w e ll a s e n h a n c e d
cultural exchange.

D o c u m e n ta tio n o f c u ltu ra l h e rita g e is a ls o lin k e d to effo rts to estab lish sp ecial ("sui generis" ) system s to p ro te c t tra d itio n a l c u ltu ra l e x p re ssio n s.

H o w e v e r, t h e d ig it iz a t io n a n d d is s e m in a t io n o f tra d itio n a l c u ltu ra l e x p re s s io n s c a n le a d to th e ir m is a p p r o p r ia t io n a n d m is u s e . In s o m e c a s e s ,

s a fe g u a rd in g e ffo rts h a v e u n w ittin g ly le d to th e
u n a u t h o r iz e d d is c lo s u re o r c o m m e rc ia l e x p lo it a t io n
of culturally sensitive m aterials.
A s a r e s u lt , In d ig e n o u s o r g a n iz a t io n s , m u s e u m s a n d
archives, and researchers (such as ethnom usicologists)
h a v e c a lle d f o r g u id a n c e o n w h ic h in t e lle c t u a l
p ro p e rty (IP ) is s u e s a n d o p tio n s a ris e d u rin g re c o rd in g
a n d d ig it iz a t io n in it ia t iv e s .
T h e C re a tiv e H e rita g e P ro je c t
In re s p o n s e ,W IP O 's C re a tiv e H e rita g e P ro je c t is
d e v e lo p in gbest practices a n dg u id e lin e s f o r
m a n a g in g IP is s u e s w h e n re c o rd in g , d ig it iz in g a n d
d is s e m in a t in g in t a n g ib le c u lt u r a l h e r it a g e .
T h e s e b e s t p r a c t ic e s a n d g u id e lin e s w o u ld a im t o
a ssist c o m m u n itie s a n d c u ltu ra l in stitu tio n s to m a n a g e
IP o p tio n s so a s to b o thp re se rv e c u ltu ra l h e rita g e a n d
p ro te c tit a g a in s t m is a p p r o p r ia t io n a n d m is u s e .

F o r e x a m p le , c o p y rig h t a n d re la te d rig h ts c a n p ro v id e p ro te c tio n fo r p e rfo rm a n c e s , re c o rd in g s , c o m p ila tio n s a n d c o n te m p o ra ry in te rp re ta tio n s o f tra d itio n a l

c u ltu ra l e x p re ssio n s. Tra d e m a rk s a n d o th e r fo rm s o f
p r o t e c t io n f o r d is t in c t iv e s ig n s a n d in d ic a t io n s c a n a ls o
b e u se fu l.

M a k in g t r a d it io n a l c u lt u r a l e x p re s s io n s p u b lic ly a v a ila b le d o e s n o t n e c e s s a r ily p la c e t h e m in t h e " p u b lic d o m a in "

\u2013
b y c re a t in g a n d e x e rc is in g IP r ig h t s
in n e w d ig ita l re c o rd in g s , p ro te c tio n o f th e c u ltu ra l
expressions can be enhanced.
W h e th e r to u se n e w te c h n o lo g ie s a n d IP to o ls to
p a rtic ip a te in th e in fo rm a tio n e c o n o m y is tie d to th e
o v e ra ll c u ltu ra l a n d e c o n o m ic g o a ls o f th e tra d itio n
bearers them selves, w hich only they can decide upon.
T h e s e b e s t p r a c t ic e s a n d g u id e lin e s
w o u ld c lo s e ly c o m p le m e n t t o o ls
being developed in several forum s on
th e d o c u m e n ta tio n o f te c h n ic a l tra d itio n a l
know ledge, such as know ledge related to the conser-
v a t io n o f b io d iv e r s it y.
T h e P ro je c t c a n a ls o p ro v id e a s s o c ia t e din fo rm a tio n
te ch n o lo g ys u p p o rt fo r th e re c o rd in g , d ig itiz a tio n a n d
d is s e m in a t io n o f c u lt u r a l m a t e r ia ls , a im e d a t h e lp in g
c o m m u n itie s a n d in stitu tio n s to e sta b lish th e ir o w n
d ig it a l c o lle c t io n s a n d w e b s it e s s h o u ld t h e y w is h t o .
A p ro p o s e d W IP OC re a tiv e H e rita g e D ig ita l
G a te w a y, a n o n lin e p o r t a l o n W IP O 's w e b s it e , w o u ld
facilitate access to w eb sites established by com m uni-
tie s a n d in stitu tio n s.
See also the com plem entary "W IPO G uide for M useum s
o n M a n a g in g In te lle c tu a l P ro p e rty " .
T h e C re a tiv e H e rita g e P ro je c t c o m p ris e s :
IP assistance(in f o r m a t io n a n d a d v ic e o n IP
m a n a g e m e n t d u r in g d ig it iz a t io n p ro je c t s );
IT assistance(te c h n ic a l su p p o rt fo r th e
re c o rd in g a n d d ig it iz a t io n o f t r a d it io n a l
cultural expressions, and the establishm ent of
d ig it a l c o lle c t io n s a n d w e b s it e s );
th eW IP O C re a t iv e H e r it a g e D ig it a l
G a te w a y(a p o rta l o n W IP O 's w e b s ite
th ro u g h w h ic h a c c e s s to th e s ite s o f in d ig e -
n o u s c o m m u n itie s a n d c u ltu ra l in s titu tio n s c a n
b e o b ta in e d ).
D ir t y D e v ils D a n c e , P a n a m a
MiguelLegu\u00ed
zamoDanceRe
scueAssocia
tion

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