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Yahoo Case Analysis

 
 
 
 
 
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This is a long case analysis done on Yahoo for a Business Policy class I was taking. For more, please visit http://dro.hn.

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Date Added

05/18/2007

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HumayunIIU

HumayunIIU

hm good effort

01/16/2009
ramidirani

ramidirani

amaiziiiiiing plz keep going

06/04/2008
pa0lo

pa0lo

This is useless! Apart from the competitive landscape which is quite good, the strategy is contradicting their understanding of Yahoo!'s core competency which is being a portal. Improving search is not a sustainable strategy. First of all, there is little to no differentiation between search engines. People search using Google because everybody does. And second, if they do improve the algorithm in a meaningful way, how long will it take G and MS to copy it? By the way, I love the title! 2007!

04/06/2008