Buluran, Joseph Rannie M.VERTSOL – O0A

Book:

The Long Tail

Author:

Chris Anderson

Library Reference:Chapter:

not applicable

Quote:

“

If the 20

century entertainment industry was about hits, the 21st will be equallyabout misses

.”

Amazon.com Reference:

http://www.amazon.com/Endless-Choice-Creating-Unlimited-Demand/dp/1844138518/

Learning Expectation:

In this book written by Chris Anderson, I expect that I will meet what Ineeded to. I will learn what long tail has and will be having. As I have read aglimpse of it before, I saw a clear picture of popularity vs what can you offer. Iwanted to learn more of this and I wanted to know more how can I have bettervertical solutions someday.

Book Review:

The book written by Chris Anderson is something that is worth readingespecially to those who wanted to build their own business. Why? Mainly because itopen our eyes to the reality that we failed to look at ourselves especially whenbusiness is involve. We should that until now; we think that on business, we shouldknow what trends are in the market to make something that will become popular,something that will top its competitors. We are all craving for what we calledpopularity that we think will always be the thriving factor.I do like the way the book said its reason why the business man goes withsomething that is “in”. It said on the book that we are really bounded with physicalspace and storing something that wasn’t a best seller is a waste of resources. It’strue, why would you put something on your stall that only buy once a month overthose who buys ten times a day.I admire how the book presents its point in a realistic manner. As I read theLong Tail, I find myself thinking if what the book is saying is the truth or not. I dobelong to the market, so I know if it’s only a made-up. To be honest, I found outthat Long Tail is really something that markets silently want, but because of thephysical challenges that we have, people choose to be contented on what theirproviders can offer than finding something that already fade with time.As I go further on reading, I found myself agreeing on what Anderson issaying like, ignoring smaller demands is a miss because the company doesn’trealized that they wouldn’t earn their billions if people from niche wasn’t buy whatthey were providing. I also like the thought of freedom have a cost because whatChris has pointed out proved this idea. It is really true that we often downloadsomething for free yet we know that there is a percentage that it wouldn’t work,