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The Inquisitr and ReadBurner announce partnership to highlight theWeb
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s best content.
Popular tech and pop culture blog The Inquisitr (inquisitr.com) has announced a newpartnership with meme tracking service ReadBurner (readburner.com) that will see datasharing between the new sites.Founded in 2007, ReadBurner aggregates popular stories based on social sharing,delivering a popular meme list based on shared posts from Google Reader, Netvibes andsimilar services. To date, that data was limited to users visiting ReadBurner directly, orsubscribing to a RSS feed.The new deal with The Inquisitr sees popular stories from ReadBurner, complete with linksto source sites, featured on the front page of The Inquisitr next to original content from TheInquisitr itself.The partnership includes utilization of ReadBurner tools including the ReadBurnerPlatform, and future products, including creation of new data streams appropriate to TheInquisitr
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s audience.Editor of The Inquisitr Duncan Riley welcomed the opportunity to work with ReadBurner.“We
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re privileged to have access to a great team and product at ReadBurner” said Riley.“This is a space ripe with opportunities that has been poorly severed through acombination of second rate products, and personal politics. ReadBurner offers a productthat is best in their class, and we
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re happy to work with ReadBurner in giving our readerssomething extra, and in driving awareness of ReadBurner to more people.”For ReadBurner, the partnership marks a significant evolution in the company
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s strategyaccording to CEO Adam Ostrow. “We were founded on the premise that tracking theexplicit sharing of information within social networks is the best way to determine the mostintriguing content on the Web,” he said. “Today, we
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re excited to announce that this datacan now be leveraged by other Web publishers who want to provide their audience withcompelling content that is catered specifically to their audience.”With The Inquisitr as its pilot partner, ReadBurner is announcing the private beta launch ofthe ReadBurner Platform, a set of APIs that allows developers and publishers to utilizeReadBurner sharing data in their applications. Using the ReadBurner Platform,developers can tap into a database that features the most shared content across the Webin thousands of different categories from thousands of different sources.“Featuring a unique mix of content that includes tech, celebrity, and offbeat news, TheInquisitr is the perfect partner to demonstrate the capabilities of the ReadBurner Platform,”Ostrow added. “We
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re excited to see how readers interact with the ReadBurner producton The Inquisitr and look forward to offering the same capabilities to other publishers in thefuture.”
 

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