Consumer Behavior

Himanshu Vaidya hvindia@yahoo.co.in 09898168410

The Consumer

A human integer Individual Psychology

Organizational Behavior Consumer Behavior Family Behavior? Political Behavior?

He is enigmatic Purchase Behavior Whither Rational Man?

Consumer Psychology vs. Behavior

Management is an inexact science not an Art Consumer Psychology vs. Consumer Behavior Events within lead to Behavior but intra personal events are fuzzy, amorphous, subjective, difficult to comprehend and little known Behavior is observable, quantifiable, verifiable With experiential economy the debate of Psychology vs. Behavior is back

Consumer Behavior

Personality Motivation Learning Perception Social Groups & influence on Behaviour

Purchase Decision Making Process Events Within to Purchase Outside Conformity Truth is the Causality Conventions Articulation / Expression

Culture Sub-Culture

Structure of the course

Conceptual Discourse Case Studies Projects

Self Analysis Consumer Analysis Standard Products Consumer Analysis in Experiential Products Predictive Consumer Analysis

The Human Integer - Personality

Empirical Approach Pavlov Psycho-Analytical approach Freud Jung Adler Existential Approach Albert Camus Sartre Soren Kierkegaard Human Potential Movement Eric Fromm Eric Erikson Post Positive Approach Extensively Used Contemporary Approach

Thank You