2 (3)HAAGA-HELIA ammattikorkeakoulu100430718.9.2011 These six areas of social media elements shows us that social media is ex-tremely wide region. And there is millions of possibilities to use it in differentpurposes.
Advantages of using Social media
Using social media has many advantages. First of all it is very easy way tocommunicate with people around the world and also get all kind of infor-mation. Second advantage is that people has lower threshold to share infor-mation in social media than face to face. In social media you also meet withpeople that you otherwise might not meet. Social media is also good tool for working for example marketing or recruitment.
It’s quick way for obtain i
n-formation and contact colleagues and
best thing is that it’s free
. Last but notleast social media offers different kind of entertainment and fun.
Social media also has a few disadvantages. Many social media channels usepersonal information. Users must be very careful with this. User should think carefully what information he/she wants to share because all users can seethose things. So user must know how to use social media application safely and right. This is also important if company uses social media for examplemarketing. If company makes mistake in social media results can be very bad
for the company’s reputation and image. When people are looking for info
r-mation online they should read it carefully and check it. Because everyone canpublish information online there is also lot of wrong information available.Last disadvantage is time consuming. It takes time to update and control the
channels. Many times you won’t get response immediately after you wright
something to someone or update your status. So you must note this if you usesocial media and especially if you use it working.
Using social media in Marketing
The main goal or principle in using of social media in marketing is using it tosupport marketing. There no sense to use it if it gives you negative reputationor makes people angry. When social media is used in marketing for example infacebook the main point is to find good balance. You must update statusenough but not too much
. If you update it once a year readers don’t get
enough information and it gives them negative picture of your company. If you update too often like 10 times
a day it’s too much.
No-one wants to readthat much and it is annoying. Company must share versatile information likenews, technical support, competitions and satisfaction surveys. The main thing is to stimulate interaction between company and customers and get feedback. This helps company to improve their services and products and gives a posi-tive image of the company.