Email Marketing Check‐Up:
How To Diagnose and PreventCommon B2B Email Failures
© 2011 Marketo, Inc.
#Marketo
Speakers
Shar VanBoskirk, Forrester Research
Vice President and Principal Analyst
Jon Miller, Marketo
VP Marketing@jonmiller2
#Marketo
© 2011 Forrester Research, Inc. Reproduction Prohibited
3
How do business marketers use email today?What are some common pitfalls for B2B email marketers?How can B2B marketers improve email program performance?
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Email Marketing Check‐Up: How To Diagnose and Prevent Common B2B Email Failures
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