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Google - SEO Starter Guide

Google - SEO Starter Guide

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Published by Peter Risman
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.

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Published by: Peter Risman on Sep 18, 2011
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Search Engine OptimizationStarter Guide
 
This document rst began as an eort to help teams within Google,but we thought it'd be just as useul to webmasters that are new tothe topic o search engine optimization and wish to improve theirsites' interaction with both users and search engines. Although thisguide won't tell you any secrets that'll automatically rank your siteirst or queries in Google (sorry!), ollowing the best practicesoutlined below will make it easier or search engines to crawl, indexand understand your content.Search engine optimization is oten about making small modicationsto parts o your website. When viewed individually, these changesmight seem like incremental improvements, but when combined withother optimizations, they could have a noticeable impact on yoursite's user experience and perormance in organic search results.You're likely already amiliar with many o the topics in this guide,because they're essential ingredients or any web page, but you maynot be making the most out o them.Even though this guide's title contains the words "search engine",we'd like to say that you should base your optimization decisions rstand oremost on what's best or the visitors o your site. They're themain consumers o your content and are using search engines to ndyour work. Focusing too hard on specic tweaks to gain ranking in theorganic results o search engines may not deliver the desired results.Search engine optimization is about putting your site's best ootorward when it comes to visibility in search engines, but yourultimate consumers are your users, not search engines.Your site may be smaller or larger than our example site and oervastly dierent content, but the optimization topics we discuss belowshould apply to sites o all sizes and types. We hope our guide givesyou some resh ideas on how to improve your website, and we'd loveto hear your questions, eedback, and success stories in the GoogleWebmaster Help Forum.
Welcome toGoogle's Search Engine OptimizationStarter Guide
 
Table of Contents
46810141618014680
Googlebot
Crawling contenton the Internet orGoogle's indexevery day, everynight, non stop.
From here on, I'll beexplaining various pointson search engineoptimization (SEO)!
SEO BasicsCreate unique, accurate page titlesMake use o the "description" meta tagImproving Site StructureImprove the structure o your URLsMake your site easier to navigateOptimizing ContentOer quality content and servicesWrite better anchor textOptimize your use o imagesUse heading tags appropriatelyDealing with CrawlersMake eective use o robots.txtBe aware o rel="noollow" or linksSEO or Mobile PhonesNotiy Google o mobile sitesGuide mobile users accuratelyPromotions and AnalysisPromote your website in the right waysMake use o ree webmaster toolsAn example may help our explanations, so we've created a ctitiouswebsite to ollow throughout the guide. For each topic, we've eshedout enough inormation about the site to illustrate the point beingcovered. Here's some background inormation about the site we'lluse:
Website/business name:
"Brandon's Baseball Cards"
Domain name:
brandonsbaseballcards.com
Focus:
Online-only baseball card sales, price guides, articles,and news content
Size:
Small, ~50 pages
“Paid” Search, AdWordsOrganic Search
Search engine optimization aects only organic search results, notpaid or "sponsored" results such as Google AdWords.

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