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Plan Outline Word Doc Form-1-1

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05/09/2014

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Penn State Cyber Caf\u00e9
Cyber Caf\u00e9 Business Plan
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Penn State Cyber Caf\u00e9
Cyber Caf\u00e9 Business Plan
Plan Outline
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1.0 Executive Summary

Highlights
Objectives
Mission
Keys to Success
Risks

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2.0 Company Summary
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3.0 Services
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4.0 Market Analysis Summary
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5.0 Strategy and Implementation Summary
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6.0 Management Summary
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7.0 Financial Plan
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8.0 Floor Plan Example
Penn State Cyber Caf\u00e9
Cyber Caf\u00e9 Business Plan
Executive Summary
1.0 Executive Summary

Cyber Caf\u00e9, unlike a typical cafe, will provide a unique forum for communication and entertainment
through the medium of the Internet. Cyber Caf\u00e9 is the answer to an increasing demand. The public wants:
(1) access to the methods of communication and volumes of information now available on the Internet,
and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or
politically isolated. Cyber Caf\u00e9 goal is to provide the community with a social, educational, entertaining,
atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of $250,000. The supplemental financing
is required to begin work on site preparation and modifications, equipment purchases, and to cover
expenses in the first year of operations. Additional financing has already been secured in the form of: (1)
$100,000 from the Penn State Development Fund (2) $95,000 from a Benevolence Fund established for
Penn State Berks Campus (3) $15,000 from three investors (4) and $10,000 in the form of short-term
loans.

Cyber Caf\u00e9 will be incorporated as an LLC corporation. This will shield the owner Penn State Berks
Campus, and the three outside investors, Ron Daub, John Groff, and Randy Spacht from issues of personal
liability and double taxation. The investors will be treated as shareholders and therefore will not be liable
for more than their individual personal investment of $15,000 each.

The financing, in addition to the capital contributions from the owner, shareholders and the Penn State
Economic Development Fund, will allow Cyber Cafe to successfully open and maintain operations through
year one. The large initial capital investment will allow Cyber Cafe to provide its customers with a full
featured Internet cafe. A unique, upscale, and innovative environment is required to provide the
customers with an atmosphere that will spawn socialization. Successful operation in year one will provide
Cyber Caf\u00e9 with a customer base that will allow it to be self sufficient in year two.

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