Professional Documents
Culture Documents
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer true
true/false
question this question is from the case study "bharat research development corporation" : the
major area of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer true
true/false
question this question is from the case study "anveshi - the rural development organisation"
:anveshi had special concern for women & underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer true
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "nature beauty products" : nature wants advice on
whether to increase the mrp because the raw material prices have gone up by 50 %.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false
true/false
question this question is from the case "think global & act local advertisement co." : tooth paste
was better product to market because both rural & urban consumer use the product.
correct answer true
your answer true
divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched
this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image
key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects
post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.
true/false
question this question is from the case study "jagat stationary company" : the diaries were sold in
karnataka.
correct answer false
your answer false
true/false
question this question is from the case study "watts & volts ltd." : regional manager was
responsible for developing new products.
correct answer true
your answer true
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true
this question is from the case study "breweries products ltd." : asm reports to zonal officer zonal
officer
true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer true
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false
true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false
this question is from the case study "marico industry" : marico industry's marketing strategy acquire
more fmcg brandsacquire more fmcg brands
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true
true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true
crunchy and crispy ltd. processed food business processed food business
pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false
true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer false
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer false
true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer false
true/false question this question is from the case study "shri krishnan ranganathan" : glow as a
brand had become synonymous with health care.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer false
true/false
question this question is from the case study "abc company" : there were no price wars in the
market.
correct answer false
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral
water selling very well in the institutional markets.
correct answer true
your answer false
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was
very good for the company.
correct answer false
your answer true
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not
using the life saving product due to high price.
correct answer true
your answer true
true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true
true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer false
marketing orientation quality control technique-jit manufacturing system leather footware industry
saloni - chocolates distributor of special cadies operating through 4800 own retail stores
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores quality control
technique-jit manufacturing system
true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because
the dealers were not ready.
correct answer false
your answer false
true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really
concerned about the returns that he can expect.
correct answer false
your answer true
true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true
true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true
true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of
toothpaste.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false
true/false
question this question is from the case study "business equipments ltd." :the dealer felt that
business equipments will not loose the business.
correct answer false
your answer false
true/false
question this question is from the case study "india car company" : the chairman felt that one can
not depend on customers for new product ideas.
correct answer true
your answer true
true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false
true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had
become synonymous with health care.
correct answer false
your answer false
divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched
this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image
key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects
post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.
true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true
true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer false
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : there were no price wars in the
market.
correct answer false
your answer false
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer true
true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true
true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true
this question is from the case study "marico industry" : marico industry's marketing strategy acquire
more fmcg brandsacquire more fmcg brands
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter
cream biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true
true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true
true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because
the dealers were not ready.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer true
crunchy and crispy ltd. processed food business processed food business
pratima ltd. wpdc-3 waterproof disposal camera wpdc-3 waterproof disposal camera
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "abc company" : the indian middle class is about
1/3rd of population.
correct answer true
your answer true
true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to
diversify in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not
using the life saving product due to high price.
correct answer true
your answer true
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer true
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
sentimental in his approach.
correct answer false
your answer false
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false
marketing orientation quality control technique-jit manufacturing system quality control technique-
jit manufacturing system
fit-fit exerciser equipment sold in urban localities to higher middle class sold in urban localities to higher
middle class
currently samadhan sakhali udyog is operating through 4800 own retail stores operating through
4800 own retail stores
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was
very good for the company.
correct answer false
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg
was a variety of convenience foods.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns
at national level.
correct answer false
your answer true
true/false
question this question is from the case study "anveshi - the rural development organisation"
:anveshi had special concern for women & underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine
content in the cigarettes.
correct answer false
your answer true
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral
water selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the
research was that the brand should be targeted at several segments.
correct answer false
your answer false
true/false
question
this question is from the case study "air cool india ltd." : the launch got delayed because the dealers were
not ready.
correct answer
false
your answer
false
true/false
question
this question is from the case study "ice-kool" : studying consumer behavior is important to any business.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with a
japanese collaboration.
correct answer true
your answer true
pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera
question this question is from the case study "food processing industry" : according to union, the worker
was employed as sweeper & not ________.
correct answer wet sweeper
your answer wet sweeper
question this question is from the case "coca-cola" : coke's products were banned from sale in belgium
because :-
correct answer they made more than 100 children ill
your answer they made more than 100 children ill
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to
workers means calling for indiscipline.
correct answer false
your answer true
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important
to any business.
correct answer true
your answer true
true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach
the products at all india level.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the
smallest in volumes.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the
business of black pearl is remarkably affected.
correct answer true
your answer true
true/false
question this question is from the case study "priya automobiles" : supriya was generation bike &
was comparable with competition.
correct answer true
your answer true
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail
order can attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art
plant with a japanese collaboration.
correct answer true
your answer false
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer true
this question is from the case study "switchex company" : switchex company manufactures entire
range of awitchgear products entire range of awitchgear products
pricing strategy lower than the competitors by 8-10% lower than the competitors by 8-10%
true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the
new products produced in the new sewing machine is called brand extension.
correct answer true
your answer true
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged
everyone to become product champions.
correct answer true
your answer true
divya bhaskar the third gujarati daily newspaper to be launched the third gujarati daily newspaper
to be launched
this question is from the case study "the marketing of divya bhaskar" : pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image to create awareness for divya
bhaskar & establish brand image
key fingings of survey their newspaper is average in all respects their newspaper is average in all
respects
post survey phaseorder bookings crossed a record mark of 2 lac. order bookings crossed a record
mark of 2 lac.
true/false
question this question is from the case study "bharat research development corporation" : the
major area of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the
market for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the
functional & project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets
in the world.
correct answer true
your answer true
true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really
concerned about the returns that he can expect.
correct answer false
your answer false
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be
more "business-like" in his approach.
correct answer false
your answer false
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs
300/- perfectly fits into the current product range of pratima ltd.
correct answer false
your answer false
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over
problem initially.
correct answer false
your answer false
true/false
question this question is from the case study "food processing industry" :management felt that the
hygiene is not important in food processing industry.
correct answer false
your answer false
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to
undergo big change.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends
with huge inventory.
correct answer true
your answer false
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering
products was shrinking.
correct answer false
your answer false
\ true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the
tube is compact fluorescent light.
correct answer true
your answer true
fargo foods
12.5 % growth
grapes
nasik soil
grapes
11.5 % growth
hll
van coverage
van coverage
milk union
milk sourcing
milk sourcing
multiple choice single answer
question this question is from the case study "marketing orientation" : the company quality services ltd. is
judging it self by :-
correct answer quality
your answer market share
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer true
true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer true
moonlight ltd.
manipal
bangalore
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women&underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of
toothpaste.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false
true/false
question this question is from the case study "business equipments ltd." :the dealer felt that business
equipments will not loose the business.
correct answer false
your answer false
true/false
question this question is from the case study "india car company" : the chairman felt that one can not
depend on customers for new product ideas.
correct answer true
your answer true
correct answer pricing the product differently in different countries , locally manufacturing product ,
creating country/ region specific advertising
your answer locally manufacturing product , creating country/ region specific advertising , pricing the
product differently in different countries
true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false
true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become
synonymous with health care.
correct answer false
your answer false
divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched
this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image
roshni lamps
new product opportunities
new product opportunities
laxmi mills
refined oil
refined oil
raja consultants
setting consumer panel
setting consumer panel
true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned
about the returns that he can expect.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer false
fargo foods
12.5 % growth
12.5 % growth
nasik soil
grapes
grapes
hll
van coverage
van coverage
milk union
milk sourcing
milk sourcing
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : there were no price wars in the market.
correct answer false
your answer false
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true
air india
telephone on board
telephone on board
ray ltd.
packaging improvements
packaging improvements
eevator grant
market research
market research
true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "mr dinesh kapoor" : mr. kapoor was not really concerned
about the returns that he can expect.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer false
fargo foods
12.5 % growth
12.5 % growth
nasik soil
grapes
grapes
hll
van coverage
van coverage
milk union
milk sourcing
milk sourcing
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : there were no price wars in the market.
correct answer false
your answer false
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true
air india
telephone on board
telephone on board
ray ltd.
packaging improvements
packaging improvements
eevator grant
market research
market research
true/false
question this question is from the case study "raja consultants ltd." : the models in india had only
quantitative data and no qualitative models.
correct answer true
your answer false
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not using the
life saving product due to high
price.
correct answer true
your answer true
true/false
question this question is from the case study "roshni lamp makers ltd." : the potential threat for the tube
is compact fluorescent light.
correct answer true
your answer true
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very
good for the company.
correct answer false
your answer true
multiple choice multiple answer
question this question is from the case study "get-well medico" :what are the constraints in the new shop
in the city?
correct answer too small , too expensive
your answer too small , too expensive
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer true
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research
was that the brand should be
targeted at several segments.
correct answer false
your answer true
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women &
underprivileged.
correct answer true
your answer true
true/false
question this question is from the case "think global & act local advertisement co." : tooth paste was
better product to market because
both rural & urban consumer use the product.
correct answer true
your answer true
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer true
excel typewriters
multy utility
multy utility
saif runs
subsidies on medicine
exchange offer
price plus
money back offer
high price
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine content in
the cigarettes.
correct answer false
your answer true
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research was
that the brand should be targeted at
several segments.
correct answer false
your answer false
true/false
question this question is from the case study "tushar laboratories" :the indian doctors were not using the
life saving product due to high price.
correct answer true
your answer false
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer false
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current productrange of pratima ltd.
correct answer false
your answer false
true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new
products produced in the new sewing machine is called brand extension.
correct answer true
your answer false
excel typewriters
multy utility
high price
saif runs
subsidies on medicine
exchange offer
price plus
money back offer
subsidies on medicine
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer false
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer false
true/false
question this question is from the case study "jagat stationary company" : the diaries were sold in
karnataka.
correct answer false
your answer false
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true
true/false
question this question is from the case study "nature beauty products" : nature wants advice on whether to
increase the mrp because the raw material prices have gone up by 50 %.
correct answer true
your answer true
true/false
question this question is from the case " general motors asia-pacific " : auto industry is exceed to undergo
big change.
correct answer true
your answer true
divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched
this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false
fargo foods
12.5 % growth
12.5 % growth
nasik soil
grapes
grapes
hll
van coverage
van coverage
milk union
milk sourcing
milk sourcing
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "shri krishnan ranganathan" : glow as a brand had become
synonymous with health care.
correct answer false
your answer false
marriott international
international hospitality giant
international hospitality giant
pratima ltd.
wpdc-3 waterproof disposal camera
brand name "s&b"
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false
pricing strategy
lower than the competitors by 8-10%
lower than the competitors by 10-15%
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer false
true/false
question this question is from the case study "green belt" :farmers do not know hazards of chemical
fertilizers.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer false
true/false
question this question is from the case study "kleam" : retailers wanted to display two brands of toothpaste.
correct answer true
your answer false
true/false
question this question is from the case study "business equipments ltd." :the dealer felt that business
equipments will not loose the business.
correct answer false
your answer false
true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the
world.
correct answer true
your answer false
true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false
old spice
erratic alcohol supplies
erratic alcohol supplies
kleam
no uniform quality
no uniform quality
services unlimited
funds for social organisations
funds for social organisations
true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital
equipments to increase productivity.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing
industry.
correct answer false
your answer false
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
period 4
demand in units is 75
demand in units is 75
period 2
demand in units is 70
demand in units is 70
period 3
demand in units is 85
demand in units is 85
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true
fargo foods
12.5 % growth
grapes
nasik soil
grapes
11.5 % growth
hll
van coverage
van coverage
milk union
milk sourcing
milk sourcing
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer true
true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer true
moonlight ltd.
manipal
bangalore
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women &underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "usha steels" : mr. rao faced a lot of labor turn over problem
initially.
correct answer false
your answer true
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "food processing industry" :management felt that the hygiene
is not important in food processing industry.
correct answer false
your answer false
multiple choice single answer
question this question is from the case study "ashoka sports ltd." : why did ashoka not permit the slash of
price?
correct answer tamper the quality image
your answer tamper the quality image
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "fargo foods" :fargo spent large moneys on capital equipments
to increase productivity.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer false
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with a
japanese collaboration.
correct answer true
your answer true
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "ajanta biscuits" : ajanta biscuit is planning to enter cream
biscuit segment.
correct answer false
your answer false
true/false
question this question is from the case study "mr. harish panjwani" :rajesh feels that he should be more
"business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer true
true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the
products at all india level.
correct answer true
your answer true
true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
multiple choice multiple answer
question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true
marriott international
international hospitality giant
international hospitality giant
pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
pricing strategy
lower than the competitors by 8-10%
lower than the competitors by 8-10%
its pune office headed by
mr. patil
mr. patil
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "sukhi and bhoopy" : using s & b brand name for the new
products produced in the new sewing machine is called brand extension.
correct answer true
your answer true
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current product range of pratima ltd.
correct answer false
your answer true
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer true
divya bhaskar
the third gujarati daily newspaper to be launched
the third gujarati daily newspaper to be launched
this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies
to create awareness for divya bhaskar & establish brand image
to create awareness for divya bhaskar & establish brand image
true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "ray ltd." : the marketing director wanted ray ltd. to diversify
in biscuits.
correct answer false
your answer true
true/false
question this question is from the case study "wall mart" : wall mart is the largest chain of outlets in the
world.
correct answer true
your answer true
true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true
marriott international
international hospitality giant
international hospitality giant
pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
this question is from the case study "the cold ice-cream company" : what is the promotional offer on the new
product?
a)b)c)d)
rs 6/- off coupon
this question is from the case study "saloni - chocolates" : developing contacts with the local schools was a
:-
a)b)c)d)
pr activty
advertising activity
promotional activity
media activity
this question is from the case study "saloni - chocolates" : becoming distributor of a specialty candy was a
case of :-
a)b)c)d)
diversification
line extention
repositioning
brand extention
this question is from the case study "solar energy" : what is the product benefit of a solar operated
products?
a)b)c)d)
easy to operate
better service
this question is from the case study "indian aluminium company" : what was the target audience for super
wrap?
a)b)c)d)
housewives
office goers
working women
teenagers
distributors
c & f agents
wholesalers
this question is from the case study "lubri - smooth ltd." : at what stage of product life cycle the product a-20
is?
a)b)c)d)
inroduction
growth
maturity
decline
this question is from the case study "fast page communication" : pagers are facing stiff resistance from :-
a)b)c)d)
officers
family members
subordinates
ceos
this question is from the case study "fluid control devices ltd.": the market share of fluid control devices in
pumps in year 1968 was :-
a)b)c)d)
0.27
0.33
0.5
this question is from the case study "fluid control devices ltd." : fluid control devices has current image of a
manufacturer of :-
a)
b)
c)
d)
agricultural pumps
oil pumps
petrol pumps
pump stations
true/false
question this question is from the case study "alcophin" : pharma companies can not advertise their
products.
correct answer true
your answer false
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer true
excel typewriters
multy utility
multy utility
saif runs
subsidies on medicine
exchange offer
price plus
money back offer
high price
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "the kellogg company" :main product line of kellogg was a
variety of convenience foods.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true
select the blank
question this question is from the case study "price plus" : akai initiated ________ mania.
correct answer exchange
your answer exchange
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "cigarettes" : the company is reducing the necotine content in
the cigarettes.
correct answer false
your answer true
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "tabeffer india" : one of the conclusion from the research was
that the brand should be targeted at several segments.
correct answer false
your answer false
true/false
question this question is from the case study "air cool india ltd." : the launch got delayed because the
dealers were not ready.
correct answer false
your answer false
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
multiple choice multiple answer
question this question is from the case study "paramount fertilisers" : why was the production of four
products suspended ?
correct answer they were uneconomical , seasonal , poor product life cycles
your answer they were uneconomical , seasonal , poor product life cycles
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer true
marriott international
international hospitality giant
international hospitality giant
pratima ltd.
wpdc-3 waterproof disposal camera
wpdc-3 waterproof disposal camera
true/false
question this question is from the case study "mr. rajiv goyal" : the market for light engineering products
was shrinking.
correct answer false
your answer false
true/false
question this question is from the case study "atlas marketing (p) ltd." :atlas marketing is a direct
marketing firm.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true
marketing orientation
quality control technique-jit manufacturing system
quality control technique-jit manufacturing system
saloni - chocolates
distributor of special cadies
distributor of special cadies
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "mr. atul & mr. bhaskar" : atul felt that freedom to workers
means calling for indiscipline.
correct answer false
your answer true
true/false
question this question is from the case study "ice-kool" : studying consumer behavior is important to any
business.
correct answer true
your answer true
true/false
question this question is from the case study "beauty cosmetics" :beauty cosmetics want to reach the
products at all india level.
correct answer true
your answer true
true/false
question this question is from the case study "tushar laboratories" :mumbai market was the smallest in
volumes.
correct answer false
your answer false
true/false
question this question is from the case study "hotel black pearl" :since the opening of 'saphire' the business
of black pearl is remarkably affected.
correct answer true
your answer true
true/false
question this question is from the case study "priya automobiles" : supriya was generation bike & was
comparable with competition.
correct answer true
your answer true
true/false
question this question is from the case study "pratima ltd." : the product wpdc-3 with the price of rs 300/-
perfectly fits into the current product
range of pratima ltd.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep felt that internet plus mail order can
attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : the company has state of the art plant with
a japanese collaboration.
correct answer true
your answer false
true/false
question this question is from the case study "innovation & improvisation" : 3 m encouraged everyone to
become product champions.
correct answer true
your answer true
old spice
erratic alcohol supplies
uniform quality
kleam
no uniform quality
no uniform quality
services unlimited
funds for social organisations
funds for social organisations
roshni lamps
new product opportunities
new product opportunities
laxmi mills
refined oil
raw oil
raja consultants
setting consumer panel
financial investment
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer true
select the blank
question this question is from the case study "price plus" : akai initiated
________ mania. correct answer exchange
your answer exchange
true/false
question this question is from the case study "anveshi - the rural development organisation" :anveshi had
special concern for women & underprivileged.
correct answer true
your answer true
true/false
question this question is from the case study "cigarettes" : the company is educing the necotine content in
the cigarettes.
correct answer false
your answer true
true/false
question this question is from the case " seven species" : wto ruled that united states was wrong in
prohibiting import from three countries.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
this question is from the case study "breweries products ltd." : asm
reports to
zonal officer
sales manager
moonlight ltd.
manipal
manipal
true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
multiple choice single answer
question this question is from the case study " tasty biscuits pune " : which market segment did the
management decided to tap?
correct answer children below 11 years
your answer children below 11 years
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very
good for the company.
correct answer false
your answer false
true/false
question this question is from the case study "chocolates" : kitkat & perk are available in all towns at
national level.
correct answer false
your answer false
question
correct answer your answer
this question is from the case study "breweries products ltd." : asm
reports to
zonal officer
sales manager
moonlight ltd.
manipal
manipal
true/false
question this question is from the case study "ar sons" :ar sons has now reached a heights of big
corporates.
correct answer true
your answer true
true/false
question this question is from the case study "aqua-nova" :"aqua-nova" is a new brand of mineral water
selling very well in the institutional markets.
correct answer true
your answer true
true/false
question this question is from the case study "bharat research development corporation" : the major area
of dissent in case of brdc was lack of
marketing data.
correct answer true
your answer true
true/false
question this question is from the case study "huge electronics" :due to matrix structure the functional &
project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "abc company" : the indian middle class is about 1/3rd of
population.
correct answer true
your answer true
true/false
question this question is from the case study "vacuum flasks" : if the movie flops the company ends with
huge inventory.
correct answer true
your answer true
true/false
question this question is from the case study "thompson & thompson" : the study showed that the market
for prickly heat powder is declining.
correct answer false
your answer false
true/false
question this question is from the case study "surabhi drugs" : the policy adopted by panchal was very good
for the company.
correct answer false
your answer false
true/false
question this question is from the case study "huge electronics"
:due to matrix structure the functional & project managers coexisted.
correct answer true
your answer true
true/false
question this question is from the case study "ar sons" :ar sons
has now reached a heights of big corporates.
correct answer true
your answer true
multiple choice single answer
question this question is from the case study "deepak
pharmaceuticals" : what regulation did mr. khanna introduced immediately after
joining?
correct answer checks with the orders
your answer checks with the orders
crunchy and crispy ltd. processed food business processed food business
this question is from the case study "the marketing of divya bhaskar" :
pre launch activites & strategies to create awareness for divya bhaskar
& establish brand image order bookings crossed a record mark of 4 lac.
post survey phase order bookings crossed a record mark of 2 lac. their
newspaper is average in all respects
true/false
question this question is from the case study "vacuum flasks" : the
company has state of the art plant with a japanese collaboration.
correct answer true
your answer true
true/false
question this question is from the case study "innovation &
improvisation" : 3 m encouraged everyone to become product champions.
correct answer true
your answer true
true/false
question this question is from the case study "mr. harish panjwani"
:rajesh feels that he should be more "business-like" in his approach.
correct answer false
your answer true
true/false
question this question is from the case study "air cool india ltd."
: the launch got delayed because the dealers were not ready.
correct answer false
your answer true
true/false
question this question is from the case study "mr. harish panjwani"
:rajesh feels that he should be sentimental in his approach.
correct answer false
your answer false
true/false
question this question is from the case study "ar sons" :mr sandeep
felt that internet plus mail order can attain popularity.
correct answer true
your answer true
true/false
question this question is from the case study "business equipments
ltd." :the dealer felt that business equipments will not loose the
business.
correct answer false
your answer true
true/false
question this question is from the case study "hotel black pearl"
:since the opening of 'saphire' the business of black pearl is
remarkably affected.
correct answer true
your answer true