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A Hand Book for the International Marketer

A Hand Book for the International Marketer

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International Marketing is an interesting subject that every global business entity cannot ignore. In this pithy and brisk presentation, Billy Sichone synthesises the major tenets in the contemporary marketing scene in a ferociously competitive dynamic global economy. The astute Marketer, student and merchant will do themselves a great favour to peruse through this volume.
International Marketing is an interesting subject that every global business entity cannot ignore. In this pithy and brisk presentation, Billy Sichone synthesises the major tenets in the contemporary marketing scene in a ferociously competitive dynamic global economy. The astute Marketer, student and merchant will do themselves a great favour to peruse through this volume.

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Categories:Types, School Work
Published by: BILLY CHILONGO SICHONE on Oct 14, 2008
Copyright:Attribution Non-commercial

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11/21/2012

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A hand book for the International Marketer Billy C Sichone1
Towards a Global market…
Concise notes on International Marketing Management for thebusy studentBilly C Sichone
 
A hand book for the International Marketer Billy C Sichone2

 Kotler Philip, Principles of MarketingCateora Philip, International MarketingHill W Charles, International BusinessCopy right © 2000Billy C SichoneAll rights reserved. No part of this publication may be reproduced, stored ina retrieval system, or transmitted in any form or by any means, electronic,digital, mechanical, photocopying, recording, or otherwise, without priorwritten permission of the copyright owner
 
 
A hand book for the International Marketer Billy C Sichone3

 To the best marketer in the world, my dear wife,Jane

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