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Assignment on
PRODUCT DESIGN AND DEVELOPMENT
STRATEGIES.

Deepak Kumar Singh
S-8, C.S.E.
Roll no: 07
Industrial Org. & Mgmt.
CUCEK,CUSAT.
dt: 10:04:2006

QUESTION -- PRODUCT DESIGN AND DEVELOPMENT STRATEGIES
ANSWER:
PRODUCT DESIGN

It is essential to design a product before starting its manufacture. The idea for
new or improved products comes from many sources, such as
\u2022
Customer\u2019s suggestions and complaints.
\u2022
R&D department.
\u2022

Other competitor products in the market.
When a new idea has been conceived and then developed to the point at which it
shows itself to be both technically and commercially viable, it is considered as
how the product should be made.
Making of a new or modified product will require the services of the following
departments of a company.

-Marketing,
-R&D,
-Design,
-Manufacture,
-Accounts, and
-Personnel.

Effects of Design on Cost.
-Product design decidedly influences the product cost.
-A complicated product design will associate high cost andvice
versa.
-Product cost is made up of

-- direct labour cost.
-- direct material cost,
-- direct expenses, and

-- indirect expenses.
REQUIREMENTS OF A GOOD PRODUCT DESIGN
It is not possible to specify exactly what constitutes a good design, but the
essential requirements are that it should bring:
\u2022
Customer satisfaction \u2013 in order to achieve customer satisfaction.

-The product should function correctly.
-It should possess desired degree of accuracy.
-It should have required standard of reliability.
-Product should be easy to operate.
-Product design should obtain good space utilization.
-Product should have pleasant appearance.
-Products should be of reasonable price.

\u2022
An adequate profit \u2013 making adequate profit means
-It should be easy to manufacture.
-The use of standard component parts wherever possible can
lead to great saving.
-A well designed product will consist of minimum number of
parts.
-Good product design will call for minimum number of
operations.
-Good product design should not extend the through-put time.
-A well designed product should be easy to pack and distribute.
FACTORS AFFECTING PRODUCT DESIGN
The design of any product involves due to attention to the following factors:
\u2022
Technical factors.
\u2022
Industrial design factors.
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