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Happy Consumers

Happy Consumers

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Design For Society Assignment 2
Design For Society Assignment 2

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Published by: api-3698088 on Oct 14, 2008
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B.A. (Hons) Visual Communication
Module: Design for Society
Module Code:VC202-880-05 (20 credits)
Lecturer: Marta Kusztra
Date: 08/06/2007 to 08/08/2007
Assignment 2:
Happy Consumers ?

Using nothing more than typography create a design that \u201chijacks\u201d
the space in one of the shopping malls in Shanghai. Your project
should comment on the culture of consumerism in China, but you
may choose to convey any message you like.

Your design should get in a dialogue with the commercial space in
which it is displayed \u2013 it should interact with the architecture (both
the interiors and exteriors), the city landscape (if you choose to work
in a large scale), the people passing by, the advertisement, the
products\u2026 You may choose to use the above elements as a context
and/or a medium for your design.

Your are expected to treat typography in an experimental way. You should consider innovative methods in developing your design. The design process shouldn\u2019t simply rely on using a computer to print type on piece of paper. Creating a new original font is also strongly encouraged.

Your research and analysis should focus on the use of typography
in the context of social issues and experimental techniques that
could be applied to develop it.

The design can take any form you like. You will have to choose a
specific location (or locations) in Shanghai for your work, decide
who is the audience and in what context your project will be viewed.
The final presentation should display your work in the environment
for which it is designed.

Don\u2019t be discouraged by technical obstacles! Even if illegal, the
similar campaigns sometimes have surprisingly large budgets and
professional production teams working on implementation. Just
imagine a group of designers sneaking into one of the Shanghai
department stores\u2026

Learning Outcomes:
[A3.] Understand the effectiveness of the use of typography,
illustration and photography in the context of society
[C3.] Prepare and produce sensitive, creative design solutions
that may consider cultural, economic and social context.

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