The British Airways group consists of British Airways plc and a number of subsidiary companies including British Airways Holidays Limited. British Airways
is one of the world‟s leading airlines with a network that provides passenger and
freight services to 149 destinations in 72 countries. In 2004/05, British Airwayscarried over 35 million passengers and nearly 900,000 tones of cargo. Its airlinenetwork is centered on the United Kingdom, where 85% of its 47,500 workforce isbased. The mission of the group is to deliver service that matters for people whovalue how they fly.
1) CSR (corporate social responsibility) i.e. climate change Programme
To realize this, British Airways recognizes the importance of working inpartnership with its stakeholders. This has influenced its approach to corporatesocial responsibility (CSR). Its approach has also been influenced by therecognition that airlines generate major social and economic benefits, but also havesignificant impacts on the environment (for example, through noise and air quality)and on communities around airports. There are several reasons why BritishAirways chose to engage in CSR. The first is because it is a tool to help achieve
the company‟s long term strategic goals
in providing growth opportunities aroundHeathrow airport. Secondly, improving business efficiency and reducing coststhrough waste and energy programmes provided a strong business case for CSR.
2) Revenue management
Revenue management was developed by the airlines to improve revenueperformance in the face of increasing competition. It was obvious to the airlinesthat passengers could be divided into two broad categories, based on their travelbehavior and their sensitivity to prices. There business and leisure travelers.Business passengers tended to make their travel arrangements close to theirdeparture date and stay at their destination for only a short time. There was usually