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Ufone

Ufone

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Published by: api-3700872 on Oct 14, 2008
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03/18/2014

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Ufone (Tum He Tou Hoo)By: Fazal Muhammad 
MM
OBILEOBILE
PP
HONEHONE
 
The mobile phone or mobile, also called a wireless, cellular phone,cell phone. Cell or hand phone (HP), is a long-range portableelectronic device used for mobile communication that uses anetwork of specialized base stations known as cell sites. In additionto the standard voice function of a telephone, current mobile phonescan support many additional services, and accessories, such asSMS for text messaging, email, packet switching for access to theInternet, and MMS for sending and receiving photos and video.Most current mobile phones connect to a cellular network of basestations (cell sites), which is in turn interconnected to the publicswitched telephone network (PSTN) (the exception is satellitephones).
MM
ANUFACTURERSANUFACTURERS
 
Nokia is currently the world's largest manufacturer of mobilephones, with a global device market share of approximately40% in Q4 of 2007. Other major mobile phonemanufacturers (in order of Market share) include Samsung(14%), Motorola (12%), Sony Ericsson (9%) and LG Mobile(7%). These manufacturers account for over 80% of allmobile phones sold and produce phones for sale in mostcountries.Other manufacturers include Apple Inc., Audiovox (nowUTStarcom), Benefon, BenQ-Siemens, High Tech Computer Corporation (HTC), Fujitsu, Kyocera, Mitsubishi Electric,NEC, Neonode, Panasonic (Matsushita Electric), Pantech Curitel, Philips,Research In Motion, Sagem, Sanyo, Sharp, Siemens, Sierra Wireless, SKTeletech, Sonim Technologies, T&A Alcatel, and Toshiba. There are alsospecialist communication systems related to (but distinct from) mobile phones.In addition to the barracuda phone, Nokia also launched several entry-levelfashion phones, including cameras and FM radio. This is in contrast to the pastwhen most phone manufacturers have offered basic phones into India, with verylittle functionality.Nokia has managed to grow its world-wide share of the mobile phone market to36% over recent quarters by targeting markets such as India and China, wheremobile penetration is fairly low at 13% and 35% respectively. India has more than166 million mobile subscribers and this is growing rapidly.
Preston University - Karachi// ~ 1 of 51 ~ //Submitted to: Sir Khalid Pahore
 
Ufone (Tum He Tou Hoo)By: Fazal Muhammad 
“India is very important to Nokia and to the global mobile communicationsindustry as a whole,” said Soren Petersen, senior vice president for Nokia’sMobile Phones unit said in a statement.
MM
OBILEOBILE
NN
ETWORKETWORK
OO
PERATORPERATOR
 
A mobile network operator (MNO), also known as carriage service provider (CSP), wireless service provider, wireless carrier, mobile phone operator, or cellular company, is a telephone company that provides services for mobilephone subscribers.The process of becoming a mobile network operator within a country usuallybegins by acquiring a radio spectrum license from the government. The precisespectrum obtained does depend on the type of mobile phone technology theoperator intends to deploy. For example, a Global System for MobileCommunications (GSM) network will require a GSM frequency range.The government may allocate spectrum using whichever method it chooses,although the most common method is an auction. Recent allocation of 3G andWiMax licenses in Europe has been auctioned.
GG
LOBALLOBAL
TT
ELECOMELECOM
MM
ARKETARKET
 
11
BILLION BILLION 
 
CELLCELL
 
PHONES PHONES 
 
SOLDSOLD
 
IN IN 
2007 2007  
Based on the market research released by Gartner, in 2007 the mobile phonemarket registered more than 1.15 billion units sold. This is more than 16%increase compared to 2006 (990.9 million units sold). The developing markets(China, India and others) played a great role in boosting the numbers. In thedeveloped countries, such as the US, Canada, Germany, France etc., most of theconsumers already had their phones, but were looking for replacements withbetter functionality (hi-res cameras, TV support, GPS, etc.).The leader in sales for 2007 is Nokia with 435 million units sold. In Q4, theFinnish company managed to gain 40% of the market share, but it will still needto stabilize its positions in the US. Perhaps it should try to offer some of its N-series with a service by one of the major wireless players on the mainland.
Company2007Sales2007Market Share (%)2006Sales2006MarketShare (%)
Nokia435,453.137.8344,915.934.8Motorola164,307.014.3209,250.921.1Samsung154,540.713.4116,480.111.8Sony Ericsson101,358.48.873,641.67.4
Preston University - Karachi// ~ 2 of 51 ~ //Submitted to: Sir Khalid Pahore
 
Ufone (Tum He Tou Hoo)By: Fazal Muhammad 
LG78,576.36.861,986.06.3Others218,604.318.9184,588.018.6TOTAL1,152,839.8100.0990,862.5100.0
Preston University - Karachi// ~ 3 of 51 ~ //Submitted to: Sir Khalid Pahore

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