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Hll

Hll

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Published by: api-3701241 on Oct 14, 2008
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03/18/2014

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Company Profile
HindustanLever Ltd.
Kapil Chhabra
HLL
\ue000Indian\u2019s largest F.M.C.G. company with turnover of
over Rs.11000 cr. per annum.
\ue000Has 35 power brands, HLL\u2019s Power Brands, which
account for 80-85 per cent of the company's
domestic consumer business .
\ue000HLL\u2019s brands are present in more than three million
retail outlets in India.
\ue000HLL has 36,000 employees, including about 1,350
managers
HISTORY
\ue000

In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG).

Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim.
Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing
Company, followed by Lever Brothers India Limited (1933) and United Traders Limited
(1935). These three companies merged to form HLL in November 1956; HLL offered 10% of
its equity to the Indian public, being the first among the foreign subsidiaries to do so.
Unilever now holds 51.55% equity in the company. The rest of the shareholding is
distributed among about 380,000 individual shareholders and financial institutions.

The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the company
had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was
formed. Brooke Bond joined the Unilever fold in 1984 through an international acquisition.
The erstwhile Lipton's links with India were forged in 1898. Unilever acquired Lipton in
1972, and in 1977 Lipton Tea (India) Limited was incorporated.

Pond's (India) Limited had been present in India since 1947. It joined the Unilever fold
through an international acquisition of Chesebrough Pond's USA in 1986.

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