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Fmcg – Sectoral Review

Fmcg – Sectoral Review

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Published by api-3701241

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Published by: api-3701241 on Oct 14, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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FMCG \u2013 SECTORAL
REVIEW
By Manish Kothari
FMCG
\ue000Fast moving consumer goods has gained importance with retailing
gaining prominence.
\ue000The Indian FMCG sector is the fourth largest sector in the economy with
a total market size in excess of US$ 13.1 billion
\ue000FMCG is characterised by strong presence of MNC and well established
distrubution network.
\ue000The intense competition between the organised and unorganised
segments operating at low operational cost.
\ue000Availability of key raw materials, cheaper labour costs and presence of
highly effective supply chain system gives competitive advantage.
Categories

\ue000Coffee
\ue000Dry cells
\ue000Food and dairy products
\ue000Greeting cards /Gifts
\ue000Household Products
\ue000Personal Care
\ue000Photography printing
\ue000Stationery
\ue000Soaps & Detergents
\ue000Tea
\ue000Tobacco & Cigarettes
\ue000Watches etc
\ue000Alcohol

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