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--
and switch over the presentations-- So thank you so much for that introduction, thank you toCare.com, a
nd to… – 
excuse me, fantastic-- So I want to open with a simple question: Howmany people feel like sometimes their lives are like Times Square? And I mean in a veryparticular way. Not just in the fact that there is so much going on and that life is rushing forward
at such an incredible pace, I mean specifically the actual number of screens that you‘re looking
right here at. Nielsen developed a report where they saw that Americans are looking at screensfor over nine hours a day. And this is all Americans, all ages, different screens depending on theactual demographic, but the reality is that most of our waking hours are spent looking a screens.This is the age of distraction
it‘
s been well noted and well document and I think that all of us sortof perceive the ever moving, and energizing, and accelerating pace of our daily lives in thecommunications and the connectivity that we actually are offered creates this endless cycle of moving and back and forth in the communications itself. But what we find interesting at LocalProjects about this condition about this Times Square condition, is when you actually look atwhat people are doing with media, this is actually what people are doing right? People are usemedia. So there is a very interesting symbiotic relationship it
s not that we are these haplessvictims of all these tweets and all these pieces of content that are rushing back and forth for us.
It‘
s the fact that we are actually utilizing it to move forward to connect to communicate toproject ourselves into our world.
So I‘m going to share a couple of projects and some of the techniques that we use to
actually deal with this age of distraction its
elf. And I‘m going to do both in the form of some of the projects we‘re moving forward and then at the end I‘m
going to share two personal anecdotesin terms
of how the company that I‘ve founded has actually evolved itself. So the first technique
I want to talk about is storytelling in and of itself. And so storytelling is obviously is and an
 
embedded part of our human experience it‘s the kernel of 
our understanding both of ourselves
and of our relationship to other people, it‘s how we understand ourselves,
our identity bothpersonally and then also as a group, as a nation, as a world, encompasses everything from thebigness of religions to the smallness of the intimacy of the moments that you have with everyone
you share your life with. And that‘s actually
what Story Corps is about. Story Corps is a projectthat we were the interaction designers for Dave Isay the founder, commanded the design team to
develop a project that would be not dissimilar from the WPA oral history‘s project. And the idea
is simple, you go into the sound proof booth which were be located in public spaces youinterview a neighbor, a relative for 45 minutes, you leave with a copy of the interview and then a
copy goes into the Library of Congress. So it‘s essentially a way to make a massi
ve oral historiesproject documenting the entire nation, one conversation at a time. We have over 28,000
interviews that have been recorded. And then individual ones are actually edited they‘re playedon the side of the sound booths, they‘re played on the
radio, they are streamed on the web
there‘re in compilation book there a wide range of different places yo
u can experience theseindividual narratives. And it took a long time for us to actually explain and I actually made thesemotion graphics to explain it that this was a project about many, many people gathering togetherto actually share their stories. So this ability to have a moment inside the booth where you canask your grandfather the question that you were never actually able to them. Or you can raiseissues with your father or with you mother or sibling or son or daughter in ways that a normal
hustle and bustle day doesn‘t actually offer you it a lot of what story corps is actually about. SoI‘m going to play a couple quick clips for you but you
can actually go online to storycorps.organd hear all of these in their entirety.
 
 
―We took off and as we were ascending, before we had leveled off, our 
level off point was 45,000 feet. So before we had leveled off Pedrobegan leaving us. And the beauty about it is that I believe there is
something after life, you could see it in Pedro.‖
 
―See the thing of it is I always feel guilty when I say I love you to youand I say it so often. I say it to remind you that as dumpy as I am it‘s
coming fro
m me. It‘s like hearing a beautiful song from a busted up oldradio and its nice of to keep the around the house.‖
 
―So this is the ring that my father gave to my mother and we can leave it
there. And he saved up and he purchased this and he proposed to mymother with this, and so I thought that I would give it to you so that he
could be with us for this also. So I‘m going to shar 
e a mic with you right
now Debora, where‘s the right finger. Debora, will you please marryme?‖
 
―Yes of course. I love you.‖
 
―So kids this is ho
w your mother and I got married: in a booth in Grand
Central Station. With my father‘s ring. My grandfather was a cab driver for 40 years, used to pick people up here every day. So it seems right.‖
 
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