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Airlines Twitter Case Study

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Published:
09 / 20 / 2011
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Business/Law > Marketing

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航空会社のTwitter体制・現状を分析。アウトバウンドの5倍以上に達するインバウンドTweet、その88.5%はカスタマー・サービス・リクエストが占める。一方的・一方通行のアウトバウンドTweetだけでコミュニケーションは成り立たない。そして、このインバウンドTweetsは全世界2億人のTwitt erユーザにオープンな形で共有されている。これを放置できる航空会社はいない。今のままの体制で行...