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Applied Social Marketing Theory - Sun Protection

Applied Social Marketing Theory - Sun Protection

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Published by zubarica
This paper presents the background to a large-scale social marketing project, aimed to detail the stages of ongoing research project.
This paper presents the background to a large-scale social marketing project, aimed to detail the stages of ongoing research project.

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Published by: zubarica on Sep 21, 2011
Copyright:Attribution Non-commercial

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01/24/2013

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University of Wollongong
 A practical application of theory: using socialmarketing theory to develop innovative andcomprehensive sun protection campaigns
Sandra C. Jones
University of Wollongong 
 , sandraj@uow.edu.au
D. C. Iverson
University of Wollongong 
 , iverson@uow.edu.au
 A. Penman
Cancer Council of New South Wales
 A. Tang 
Cancer Council of New South Wales
Research Online is the open access institutional repository for theUniversity of Wollongong. For further information contact ManagerRepository Services: morgan@uow.edu.au.
Publication Details
This conference paper was originally published as Jones, SC, Iverson, DC, Penman, A and Tang, A, A practical application of theory:using social marketing theory to develop innovative and comprehensive sun protection campaigns, in Rentschler, R and Hall, J (eds),Proceedings of At the Threshold: 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University, 2005.
 
 A practical application of theory: using social marketing theory to developinnovative and comprehensive sun protection campaigns
 Abstract
This paper presents the background to a large-scale collaborative project between researchers at theUniversity of Wollongong and the Cancer Council of New South Wales, and outlines in detail the stages of the ongoing research project. The project provides the opportunity to synthesise and apply best evidenceform research in marketing, mass media communication, and health behaviour change real-life campaigns fora leading industry partner. This project demonstrates the value of ongoing research collaborations betweenuniversity researchers and industry practitioners in systematically applying, and evaluating, research findingsto real-world programs.
Publication Details
This conference paper was originally published as Jones, SC, Iverson, DC, Penman, A and Tang, A, A practical application of theory: using social marketing theory to develop innovative and comprehensive sunprotection campaigns, in Rentschler, R and Hall, J (eds), Proceedings of At the Threshold: 2nd AustralasianNonprofit and Social Marketing Conference, Deakin University, 2005.
This conference paper is available at Research Online:http://ro.uow.edu.au/hbspapers/71
 
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