Washing machines are a relative new entrant to the White goods basket in India. Even as late as 1987 a survey predicated a lack of potential for washing machines. Retying on gut feeling Videocon went a head white the launch of semi automatic machines in 1989 today they are enjoying the first mover\u2019s Advantage.
The Trend in washing machine is to move towards automatic machines with a driver facility. There machines came with a driver facility there machines come with built-in microprocessors that are programmed to function with built in \u201cintelligency\u201d for instance, when one throws one\u2019s clothes into a machine with fuzzy logic controls it assesses the load and adjusts the temperature accordingly to the type of cloth. If the machine stops working it will display what went wrong and suggest solutions market segmentation.
The market is generally segmented on the basis of type of washing machine that is, manual operated semi automatic and fully automatic. The manual operated machines are gradually losing their popularity. The composition of the two types of washing machines is shown.
2) Micro Waves
3) Washing machine
4) Monitors etc
