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Business of Consumer Book Publishing 2011

Business of Consumer Book Publishing 2011

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Published by jamesparker1920
Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in this challenging industry.
Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011
Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in this challenging industry.
Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011

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Published by: jamesparker1920 on Sep 21, 2011
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Published: July2011No. of Pages: 256Price: $ 3250Business of Consumer Book Publishing 2011 is the latest edition of the venerable marketintelligence report for the U.S. trade 
.This all-new editioncontains the valuable consumer book information leading publishers, printers and retailershave come to rely on year after year.As with past editions, Simba presents:
• A multi
-year analysis of three major bestseller lists.
• Pr
ofiles of 20 leading publishers.
• Simba's signature strategic examination of 17 major subject categories (with a 5
-yearstatistical analysis showing the growth of each), and an overall discussion of which ones arethe likeliest candidates for growth in print and/or digital forms.
• Projections and insights on what categories will both drive and hamper market expansion.
 
• Fresh analysis and perspective about critical trends facing trade book publishers today,
including the growing influence of e-books and the Internet on all parts of the publishingprocess, the challenge to encourage reading in a society increasingly pressed for time, andvolatile pricing trends.Browse All: 
 
Once again, Business of Consumer Book Publishing 2011 features coveted demographicinformation, compiled from Experian Simmons' trusted National Consumer survey which
determines exactly who’s buying the books and where they are buying them. This isn’t a
survey of just consumers who buy books, but rather an independent analysis of the entirepopulation, allowing buyers of this report to understand how everyone sees books, not just
how ‘readers’ see them.
 
 
 
Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:
• Art
 
• Biography
 
• Business
 
• Classic literary fiction
 
• Computers/technology books
 
• Cookbooks
 
• Graphic novels
 
• Health & fitness
 
• Mystery
 
• Pol
itical commentaries/current events
• Reference
 
• Religious/inspirational
 
• Romance
 
• Science fiction/fantasy
 
• Self 
-help
• Sports
 
• Travel
 We include detailed strategic and financial profiles of companies such as Andrews McMeelPublishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, HarlequinEnterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Hyperion Books,Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random HouseInc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & SonsInc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.Simba takes a measured approach to developing its market size and forecast figures, andpresents its findings in a no-nonsense fashion. Our clients can count on the objectivity andaccuracy of our numbers and analysis
—whether they’re preparing a strate
gic presentation,
 
 
benchmarking their company’s performance against that of their competitors, or seeking out
an acquisition, a new partnership or an alliance.
Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must
-have for any executive who wants to stay on top of a rapidly changing market-and see
what’s next in this challenging industry.
 Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011Stamford, CT - July 26, 2011 - Representing just 6% of the total trade book market, thescience fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despitethe overall market's expected 5.2% decline. According to a report published by media andpublishing forecast firm Simba Information, the science fiction and fantasy categoriesexperienced double-digit increases in title output, along with stronger ratings on theconsolidated bestseller list in 2010.According to the report, the science fiction/fantasy segment is gaining market share, addinghalf a percent in 2011 compared to 2010, as it more than triples its 1% growth rate fromthe past two years."The sci-fi/fantasy segment has been a stable growth segment for the past few years,"notes Michael Norris, Simba Information's senior trade analyst. "Since the book market tooka big hit in 2007, it has been inching closer to its previous high-point."Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by sciencefiction with 3,714 titles, growing 10.1% in 2010. Simba's report, which uses a consolidatedbestseller list comprised of ratings from USA Today, The New York Times and Publisher'sWeekly, finds science fiction performed strongly on the list with 76 titles by 58 authors,while fantasy held 321 titles by 192 authors, although its success was led by the TwilightSaga."Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future,"added Norris.Simba's report, Business of Consumer Book Publishing 2011, details the overall market fortrade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographicinformation on the average book buyer, along with company profiles of the leadingpublishers including Penguin Group, Macmillan and Random House.

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