benchmarking their company’s performance against that of their competitors, or seeking out
an acquisition, a new partnership or an alliance.
Business of Consumer Book Publishing 2011 is the ‘state of the industry’ report and a must
-have for any executive who wants to stay on top of a rapidly changing market-and see
what’s next in this challenging industry.
Despite Overall Decline in Trade Books, Science Fiction/Fantasy Will Grow 3.4% in 2011Stamford, CT - July 26, 2011 - Representing just 6% of the total trade book market, thescience fiction/fantasy segment will grow 3.4% in 2011, reaching $578.6 million, despitethe overall market's expected 5.2% decline. According to a report published by media andpublishing forecast firm Simba Information, the science fiction and fantasy categoriesexperienced double-digit increases in title output, along with stronger ratings on theconsolidated bestseller list in 2010.According to the report, the science fiction/fantasy segment is gaining market share, addinghalf a percent in 2011 compared to 2010, as it more than triples its 1% growth rate fromthe past two years."The sci-fi/fantasy segment has been a stable growth segment for the past few years,"notes Michael Norris, Simba Information's senior trade analyst. "Since the book market tooka big hit in 2007, it has been inching closer to its previous high-point."Title output for fantasy rose sharply to 6,389 titles, growing 14.6%, followed by sciencefiction with 3,714 titles, growing 10.1% in 2010. Simba's report, which uses a consolidatedbestseller list comprised of ratings from USA Today, The New York Times and Publisher'sWeekly, finds science fiction performed strongly on the list with 76 titles by 58 authors,while fantasy held 321 titles by 192 authors, although its success was led by the TwilightSaga."Even though a lot of titles are hit or miss with audiences, both as books and as media tie-ins, there will continue to be a thirst for this segment of fiction for the foreseeable future,"added Norris.Simba's report, Business of Consumer Book Publishing 2011, details the overall market fortrade books, segmented by 18 major categories including health & fitness, romance, self-help, science fiction/fantasy and others. It includes demographic and psychographicinformation on the average book buyer, along with company profiles of the leadingpublishers including Penguin Group, Macmillan and Random House.