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ABCs of Social-media

ABCs of Social-media

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Published by api-3702864
Shel Holtz, IABC Teleseminar, July 13, 2006
Shel Holtz, IABC Teleseminar, July 13, 2006

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Published by: api-3702864 on Oct 14, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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T h e A B C \u2019s o f S o c ia l M e d ia :
C o m m u n ic a tin g
on the R ead/W rite W eb
SH EL H OLTZ,ABC
b lo g g e r , \u201c a s h e l o f m y fo r m e r s e lf\u201d
podcast co-host, \u201cFor Im m ediate R elease\u201d
I A B C T e le s e m in a r
J u ly 1 3 , 2 0 0 6
T h e S e is m ic S h ifts
2
\ue000
W e b 2 .0 \u2013 th e e v o lu tio n fr o m r e a d -o n ly to
read /w rite
\ue000
A n y o n e w ith a p o in t o f v ie w c a n ta lk to th e w o r ld
\ue000
T e x t
\ue000
A u d io
\ue000
V id e o
\ue000
D is r u p tin g tr a d itio n a l b u s in e s s e s a n d m o d e ls
\ue000
N ew com panies, new ideas appearing to leverage the
s h ifts
3
T ru th s
\ue000
N e w m e d ia d o n o t r e p la c e o ld m e d ia
\ue000
M arkets are conversations
\ue000
The audience controls the m essage
\ue000
N um bers don\u2019t m atter

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