Starter

What is denoted in this image?

Title: Denotation and Connotation

Write in a full description of what you see - the denotation

Media Studies
GCSE course

LO

To understand how to use the terms denotation and connotations

To consider the power of images

BASIC SHOT SIZES

Denotation s
1 minutes Swap and read what each other wrote

Denotation
MCU (medium Close-up) of women in swimsuit and swimming hat on the telephone. Hat, swimsuit and phone all match in shades of blue with eyeliner. She has full make-up including nail varnish. She has the phone tucked into the hat and has her mouth open so appears to be speaking. She is looking directly at the camera. Her pose is relaxed with her hand behind her head. Her face and body are in shadow while sunlight appears to shine on the top of her head. She appears to be lying on a blue towel. The word VOGUE appears at the top on simple black serif font and is super imposed over the image.

Connotation s
The womens direct address to camera expresses confidence and relaxation. her make-up and pose, the matching colours and her speaking on the phone while in swim wear suggests style and aspiration. This is reinforced by the lighting and setting which could suggest foreign holidays, relaxation or personal wealth. Alternatively this womans confidence may come from being able to multi-task, to take an important phone call, make important decisions while relaxing in the sun. Success, confidence, aspiration and of course beauty. All values which the Magazine VOGUE aspires towards

This is how you can do it

Make your writing clear and accurate. AT this point your comments need only be about the photographic image.

Work through the images writing the denotation and connotations of each You can write your notes like the model

Home study

Complete this work in your books.

Plenary

Do you understand the difference between Denotation and Connotation?