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and control for
and Graphic Arts
Color communicates. Color sells. Color is the sizzle that drives the sale of virtually every consumer product in the world. It evokes a wide range of emotions that draw the buyer to the product. As design, graphics, and imaging professionals, we know that color is a crucial part of the selling process because it is such an important part of the buying decision. If we use color effectively in the manufacturing and market- ing of an item, potential buyers will perceive added value in that product.
reproduced with careful precision. If the color of skin tones, sky blue, grass green, or food items are \u201coff\u201d by even a small margin, the appearance of the entire image will be adversely affected.
To use color effectively, it must be kept under tightcont rol. The color workflow begins
with the designer\u2019s ideas and the customer\u2019s specifications. From there, these colors
must be communicated among several different individuals who will render and
reproduce the colors on many different devices. At each stage of production,output
from the previous step becomes theinput for the next process. Every exchange brings
the color into a new color space\u2014from a photographic scene, to monitor RGB, to
CMYK process proofing, and printing on a variety of systems. And every evaluation is
made by a different viewer under new viewing conditions.
So, how do we ensure that our original ideas and specifications will remain intact
throughout this complicated process? This book is designed to answer that very
question. In short, the answer is color measurement\u2014if you canmeasure color, you
cancont rol it. The remainder of this booklet explains the fundamentals of color
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