Direct to Home, Direct to Heart..

Management Presentations
Ankita Yadav - 09 Saurabh Srivastava - 16 Prateek Singh - 28 Atul G. Kamble - 42 PGDM 2010 12 ITM - Warangal

CONTENTS
INTRODUCTION TO THE DTH INDUSTRY. MAJOR PLAYERS. SWOT ANALYSIS. CONCLUSION.

Introduction
DTH- Stands for direct to home. Launched in the year 2003. Revolution in home entertainment. Digital enhanced picture quality. Industry of worth $ 2.5billion. 22 million paying subscribers.

Major players-

Dish tv, Tata sky, Sun direct, Airtel digital tv, Big tv, Videocon D2H

Major Players
Dish TV -Oldest company -Owned by zee network. -5.4 million customers. -Biggest DTH company. -Operating profit of Rs. 91.5 crore, & accumulated losses of 1,140 crore.
Tata sky -The second largest player. -Runs through star network -No. 1 in terms of revenue. -Joint venture between the TATA group & Rupert Murdochs news corporation. -4.5 million customers. -Revenue of Rs 1100 crore but a loss of Rs.900 crore.

Major Players
Sun direct
Cheapest service provider. Based on sun network of Chennai. 4.3 million customers. Banks mostly upon the regional channels. 65% market share in south India. Aggressive marketing in Mumbai, Kolkata, Ahmedabad, & Delhi.
Airtel digital TV owned by Bharti Airtel group. Network of 1,50,000 sales point. Good electronic recharge network. Adds 2,50,000 customers daily. 2.2 million customers.

SWOT Analysis
STRENGTHSESTABLISHED MARKET. CUSTOMER EASE. DIGITAL REQUIREMENTS. BIGGEST MARKET IN THE WORLD.

OPPORTUNITYUNTAPPED VIRGIN MARKET. RURAL INDIA. INCREASED NO OF LCD TVS. INCREASED NO OF ENTERTAINMENT CHANNELS.

WEAKNESSESHIGH INVESTMENT. DIFFERENT TYPES OF CLIMATIC CONDITIONS. DIFFERENT GEOGRAPHIC STRUCTURES.

THREATSLOCAL LEVEL CABEL OPERATORS. TAXATION POLICY CHANGES. TECHNOLOGY CHANGES.

View Point

The blue sky now looks sunny for Indias DTH firms because of the change in consumer behavior & external determinant..

thank U !
Sources
Business Today