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The Human Aspects of Project Management

The Human Aspects of Project Management

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Published by: api-3707091 on Oct 14, 2008
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B O O K
R E V IE W S
J PROD
IN N O V
M A N A G
9 9
1 9 9 8 ;1 5 :9 5 -1 0 6
a ll.
S p e c ia l
a tte n tio n
h e re
is g iv e n
to e n lis tin g
p a rtic -
ip a tio n
a n d
c o m m itm e n t,
s y m b o lic
a c tio n s ,
re w a rd s
a n d re c o g n itio n ,
a n d fin a lly
som e
a d v ic e
on how
to go
a b o u t
b u ild in g
a c o m p r e h e n s iv e
c u ltu ra l
s y s te m
fo r
s o c ? a l c o n tro l.
T h e
m id d le
th re e
c h a p te rs ,
o n
th e
c o n g ru e n c e
o f
o rg a n iz a tio n
w ith
s tra te g y ,
b a s ic a lly
ta lk
a b o u t
b u ild -
in g
a decent
fit
b e tw e e n
the two
w h e n
s tra te g ic
d ire c -
tio n
c h a n g e s .
W h ile
a o n e -o n -o n e
fit
is
e s s e n tia l
fo r
s h o rt-te rm
o p e ra tio n a l
e ffe c tiv e n e s s
a n d
e ffic ie n c y ,
w h a t is m is s in g
here, and
w h a t is e x p lo re d
in
th e fin a l
th ird
o f
th e
b o o k ,
is
th e
o rg a n iz a tio n \u2019s
n e e d
to
em -
b ra c e ,
if n o t
g e n e ra te ,
m u ltip le
a n d
o fte n
in c o n s is te n t
c u ltu re s
w ith in
th e
sam e
p a ra d ig m
w h e n
lo n g e r-te rm
a d a ;? ta tio n s
to
c h a n g in g
s tra te g ic
re a litie s
a re
ta k e n
in to
a c c o u n t.
T h is
b rin g s
u s
b a c k
to
th e
p ro a c tiv e
s ta n c e
to b e ta k e n
b y th e id e a l
e n te rp ris e ,
w ith
re s p e c t
to
o rg a n iz a tio n a l
re n e w a l
w h ic h
is
a d d re s s e d
in
th e
la s t th re e
c h a p te rs
o f th is
b o o k .
C h a p te r
7 , \u201cM a n a g in g
In n o v a tio n
S tre a m s
in
Am -
b id e x tro u s
O rg a n iz a tio n s ,\u201d
o p e n s
b y
re p e a tin g
th a t
\u201cin te rn a l
c o n g ru e n c e
c a n
tra p
a n
o rg a n iz a tio n
in
its
p a s t
a n d
le a d
to
c a ta s tro p h ic
fa ilu re
a s te c h n o lo g ie s
a n d
m a rk e ts
s h ift.\u201d
T h e
id e a l
firm ,
in
c o n s e q u e n c e ,
m ust
p u rs u e
d iffe re n t
s tre a m s
o f in n o v a tio n
s im u lta -
n e o u s ly .
T h e s e
s tre a m s
c e n te r
o n in c re m e n ta l
in n o v a -
tio n
(s m a ll
e x te n s io n s
o f e x is tin g
te c h n o lo g y ),
a rc h i-
te c tu ra l
in n o v a tio n
(re c o n fig u ra tio n
o r
c o m b in a tio n s
o f
e x is tin g
te c h n o lo g ie s ),
a n d
d is c o n tin u o u s
in n o v a -
tio n
(n e w
o p e ra tin g
p rin c ip le s
in
c o re
s u b s y s te m s
a n d /o r
d is c o n tin u o u s
p ro c e s s
in n o v a tio n ).
A s m ig h t
b e
e x p e c te d ,
d ire c tin g
e a c h o f th e s e in n o v a tio n
s tre a m s
is
s u b je c t
to d iffe re n t
p la n n in g
h o riz o n s
a n d
e n ta ils
d if-
fe re n t
ty p e s
a s w e ll
a s d e g re e s
o f m a n a g e ria l
ris k
a n d
u n c e rta in ty .
T h e
a u th o rs
c o n c e p tu a liz e
th e
is s u e s
in -
v o lv e d
h e re
in
te rm s
o f b o th
te c h n o lo g y
a n d
p ro d u c t-
life
c y c le s .
(W h ile
th e s e
c o n c e p ts
a re
c e rta in ly
n o t
n e w ,
th e
c le a r,
m a n a g e ria lly -o rie n te d
c h a rts
a n d
fig -
u re s o f th is
s e c tio n
a re w o rth y
o f s p e c ia l
n o te .)
B u ild -
in g
a n d
m a n a g in g
s u c h
a n a m b id e x tro u s
o rg a n iz a tio n
ta k e s
u p
th e
b a la n c e
o f
th is
c h a p te r,
w ith
s p e c ia l
e m p h a s is
g iv e n
to
th e
c o o rd in a tio n
o r h a rm o n iz a tio n
o f th e s e
d is c re te
in n o v a tio n
s tre a m s
a t th e
s e n io r
e x -
e c u tiv e
le v e l
o f
th e
e n te rp ris e .
S e n io r
e x e c u tiv e s
p le a s e
ta k e
n o te
o f th e
a b o v e :
W hat
is rig h tfu lly
th e ir
re s p o n s ib ility
to b a la n c e
th e s e
s tre a m s
is all too
o fte n
a b d ic a te d
to
m o re
ju n io r,
b u t
m o re
a rtic u la te ,
a d v o -
c a te s
o f s h o rt-te rm
re la tiv e ly
c e rta in
in c re m e n ta l
in -
n o v a tio n
o n ly .
T h e
p a ra d o x
h e re ,
o f
c o u rs e ,
is
th a t
w h e n
th e
lo n g e r
te rm
is
c o n s id e re d ,
p re o c c u p a tio n
w ith
in c re m e n ta l
in n o v a tio n
is the
m ost
u n c e rta in
a n d
ris k y
c o u rs e
o r
a c tio n
o f
a ll.
T h is
is
th e
a u th o rs \u2019
\u201cs u c c e s s
tra p .\u201d
T h e
la s t t w o
c h a p te rs
o f th e b o o k ,
c h a p te rs
8 and 9,
\u201cIm p le m e n tin g
S tra te g ic
C h a n g e ,\u201d
a n d
\u201cW in n in g
T h ro u g h
In n o v a tio n \u201d
re s p e c tiv e ly ,
a re
b a s ic a lly
re -
p ris e s
o r s u m m a rie s
for the
p o lic y -le v e l
e x e c u tiv e
o f
th e d e ta ile d
g u id e lin e s
p ro v id e d
e a rlie r.
T h u s ,
C h a p te r
8 re v ie w s
th e m e c h a n ic s
o f re o rg a n iz a tio n
in term s
o f
c ritic a l
ta s k s ,
p e o p le ,
c u ltu re ,
a n d
th e
fo rm a l
o rg a n i-
z a tio n .
S p e c ia l
a tte n tio n
h e re
is
d e v o te d
to
th e
re a l
n a tu re
o f le a d e rs h ip
in
s u c h
s itu a tio n s ,
p o litic a l
c o n -
s id e ra tio n s
a n d
im p le m e n ta tio n s ,
benchm arks
fo r
p la n n in g
p u rp o s e s .
T h e
la s t
c h a p te r
is
a s tra ig h t-fo r-
w a rd
s u m m a ry
fro m
th e
sam e
p e rs p e c tiv e
o f th e
v a r-
io u s
p o in ts
m ade
th ro u g h o u t
th e
b o o k .
T h is
is n \u2019t
n e c -
e s s a rily
b a d . A s th e
o ld
a d v ic e
in
R h e to ric
p h ra s e s
it,
\u201cW h e n
y o u \u2019v e
g o t
a s tro n g
a rg u m e n t
to
m ake,
O ne,
te ll\u2019e m
w h a t
y o u \u2019re
g o in g
to
say. Two,
s a y it.
T h re e ,
te ll\u2019e m
w h a t
y o u \u2019v e
s a id -a n d
le a v e !\u201d
O v e ra ll,
th is
b o o k
c a n
b e
recom m ended
u n re s e rv -
e d ly
to
a n y o n e
c o n c e rn e d
w ith
re c o n c ilin g
n e w
s tra -
te g ic
im p e ra tiv e s
w ith
e s ta b lis h e d
b u t
in a p p ro p ria te
o rg a n iz a tio n a l
m odes
re fle c tin g
p a s t
s u c c e s s e s
a n d
o b s o le te
re a litie s .
W h ile
s e n io r b u s in e s s
e x e c u tiv e s
a re
its
in te n d e d
a u d ie n c e ,
m id d le -le v e l
m anagers,
s e rv ic e
p ro v id e rs ,
a n d
a c a d e m ic s
c o u ld
a ls o
p ro fit
b y its c le a r
a rtic u la tio n
o f c o n c e p ts
a n d is s u e s
s u c h a s th e
s u c c e s s
tra p ,
in n o v a tio n
s tre a m s ,
o rg a n iz a tio n a l
c o n g ru e n c e ,
a n d
th e
re s p o n s ib ilitie s
o f
to p
m anagem ent
fo r
th e
s u rv iv a l
a n d
g ro w th
o f
th e
e n te rp ris e
o v e r
th e
lo n g
te rm .
R o b e rt
R . R o th b e rg
R u tg e rs
G ra d u a te
S c h o o l
of Management
H um an
R e s o u rc e
S k ills
fo r
th e P ro je c t
M a n a g e r:
T h e
H um an
A s p e c ts
o f P ro je c t
M a n a g e m e n t,
V o lu m e
T w o ,
b y
V ija y
K .
V e rm a .
U p p e r
D a rb y ,
P A :
P ro je c t
M an-
agem ent
In s titu te ,
1 9 9 6 .
2 6 8
p a g e s .
$ 2 4 .9 5 .
T h e
P ro je c t
M anagem ent
In s titu te
h a s p u b lis h e d
th re e
v o lu m e s
in
a s e rie s
on The
H um an
A s p e c ts
q f P ro je c t
M a n a g e m e n t.
T h e ir
p u rp o s e
is
to
g o
b e y o n d
a tra d i-
tio n a l,
lin e a r
a p p ro a c h
to
p ro je c t
m anagem ent
a n d
s h o w
h o w
to u n le a s h
h ig h e r
le v e ls
o f c re a tiv ity ,
p ro -
d u c tiv ity ,
q u a lity ,
a n d
c o m m itm e n t
fro m
th e
p ro je c t
te a m
b y
c o n s id e rin g
th e
hum an
a s p e c ts .
T h is
v o lu m e
o ffe rs
a
c o n c e p tu a l
fra m e w o rk
th a t
c a n
s e rv e
a s
a
re fe re n c e
f o r m a n a g in g
p ro je c ts
s u c c e s s fu lly
th ro u g h
m a n a g in g
hum an
re s o u rc e s
e ffe c tiv e ly .
T h e
ta rg e t
a u d ie n c e
fo r
th is
b o o k
is
a n y o n e
w ho

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