FNF India © 2010 Confidential
Till the beginning of 1990s Indian businesses were operating in fairlyprotected market and limited global competition.
•Only few MNC‟s mostly from USA and Europe, were doing business in
The customer had limited choices and the sellers used to dominate themarket.
•There was a little concern for customers‟ need, product/service quality and
prompt delivery because the manufacturers/service providers were quitesure of finding customers queuing up for their product irrespective ofquality, timelines or price.
Ex. Telecommunication operators, Automobile companies etc
As a result, very few Indian business organizations were world class.