ness you should write coherently, purposefully and with the goal of establishing your
company\u2019s credibility and expertise. No drivel allowed. But an authentic, informalvoiceis
Who is blogging for business? Lots of companies, often technology-oriented. And lots of sav- vy marketing types. Here are a few examples of well-written blogs. Note that they are written by one person and in a distinctive voice. Individuals (behind companies) blog. Corporations
While the technology behind blogs may sound intimidating, you don\u2019t need to know much about it in order to get started. To blog, you really just need to know how to type. Oh, and write. Good blogging is good writing.
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