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Social Media ROI Measuring Examples: Dr. Natalie Petouhoff

Social Media ROI Measuring Examples: Dr. Natalie Petouhoff

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Published by Whitney Parker

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Published by: Whitney Parker on Sep 23, 2011
Copyright:Attribution Non-commercial

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02/18/2014

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Social media adoption? Where’s your brand?
 
Most companies are in the
 Early Majority
category
Early Majority are:
Pragmatists
They dislike unpredictability
They need assurances
 
SHOW THEM: what they’re going to do will work 
 
They are hard to win over
Adoptingcompaniesare:innovatorsorearlyadopters
The Social Media Adoption*
 
* Adopted from:
Crossing the Chasm”,
by Geoffrey A. Moore
#SMB_LA #SMWLA @DrNatalie
 
Why is ROI so hard?
 
It’s a complexity issue…
You have to have knowledge of and hold in
your mind three things at once…
 
1.Your traditional business goals & metrics2.Social media business goals and metrics3.How social media affect traditional businesssituations when you apply it
#SMB_LA #SMWLA @DrNatalie
 
PR &MarketingResearch
Focus GroupVsOnline Community
#SMB_LA #SMWLA @DrNatalie

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