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Table Of Contents

U V O D
2. Komponente Interneta
2.1. World Wide Web
2.2. E-mail
2.3. Telnet
2.4. FTP
2.5. Diskusione grupe elektronske pošte
2.6. Usenet News
2.7. FAQ, RFC, FYI
2.8. Živa komunikacija preko Interneta
2.9. MUD/MUSH/MOO/MUCK/DUM/MUSE
3. Poslovanje na itnernetu
3.1. E-commerce
Tri osnovna modela poslovanja za novu deceniju
3.2. Internet komunikacija
3.3. Prikupljanje informacija
4. Pojam Internet marketinga
4.1. Popularnost načina online oglašavanja
4.2. Uloga banera na internetu
4.3. Direktan e-mail marketing
4.4. Besplatna promocija na internetu
4.4.1. Potpuno besplatna promocija na internetu
4.4.2. Besplatna promocija preko razmene
4.4.2.1. Besplati sistemi
4.5. Public relations (PR)
5. Smart model
5.1. Osnovne postavke modela
5.2. Definisanje internet biznis plana
5.3. Istraživanje marketinga
5.4. Analiza tržišta
Z A K LJ U Č A K
L I T E R A T U R A
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Marketing Internet

Marketing Internet

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Published by Duje Bajić

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Published by: Duje Bajić on Sep 24, 2011
Copyright:Attribution Non-commercial

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08/02/2013

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