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choxsy

choxsy

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Published by Vinayak Chavan

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Published by: Vinayak Chavan on Sep 25, 2011
Copyright:Attribution Non-commercial

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04/18/2012

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CEAARS
 
 –
 
 
CHOKSY
 
delicious innovations
OUR PRODUCTS IMAGEWILL APPEAR HERE
GIRISH JOSHI
 –
119
SWAPNIL GAIKWAD
VINAYAK CHAVAN
VINAYAK BANDKAR
ROOPESH TANWAR
NAVNEET YESARE
DINESH PATIL
 
An Overview of ChocolateIndustry in India
FEATURES OF INDIAN CHOCLATEINDUSTRY
EXTREMELY FRAGMENTED
PER CAPITA CHOCLATE CONSUMPTION INTHE COUNTRY IS VERY LOW
2O GRAMS PER INDIAN PER PERSON
7KGS IN DEVELOPED COUNTRIES
RURAL INDIA IS ALMOST CHOCOLATE FREEDUE TO HIGH TEMPERATURE
CHOCOLATE CONSUMPTION STRUCTURE -2004
CHILDREN-55%
ADULTS-12%
YOUNG ADULTS-33%
CADBURY ( 70% MARKET SHARE)
DAIRY MILK
FIVE STAR
GEMS
PERK
ECLAIRS
NESTLE (15% MARKET SHARE)
KIT KAT
LIONS
OTHER PLAYERS IN THE MARKET
GUJRAT CO-OPEARTIVE MILK MARKETINGFEDERATION (GCMMF)
CENTRAL ARECANUT AND COCOA MANUFACTURESAND PROCESSORS CO-OPERATIVE(CAMPCO)
HERSHEY’S
 
MARS
 
COMPETITORS

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