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TVS-Marketing 7, 14, 22, 25

TVS-Marketing 7, 14, 22, 25

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Published by api-3712367

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Published by: api-3712367 on Oct 14, 2008
Copyright:Attribution Non-commercial

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05/09/2014

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TVS Victor
TVS Victor
NMIMS Capital Markets
TVS Motor Company,
The story behind the smiles\u2026
By

Jagdeep Dahiya (07)
Anthony Joseph (14)
Sweta Singh (22)
Anuj Tagra (25)

NMIMS Capital Markets
TVS Motor Company,
Background
24
23
20
26
23
21
19
23
16
20
24
28
32
95-96
96-97
97-98
98-99
99-00
%
Better
Actual
Plan
Absence of 4-Stroke
Motorcycle
Motorcycle Market share of TVS-M
Market share loss: From 23 % to 20 % in one year
Hero Honda & Mileage
NMIMS Capital Markets
TVS Motor Company,
\u2022 Launch of 4-stroke motorcycles \u2013 the \u201cCD\u201d series
\u2022 Launch of the classic \u201cFill it, Shut it, Forget it\u201d

campaign
\u2022 Redefined the customer requirements
\u2022 Market shift towards more mileage
\u2022 Launch of Splendor in \u201994, a runaway success

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