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E Commerce CH 01

E Commerce CH 01

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Published by: api-3712520 on Oct 14, 2008
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03/18/2014

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Chapter 1
1
Prentice Hall, 2003
Overview of
Electronic Commerce
2
EC Definitions & Concepts
\ue000Electronic Commerce (EC) is the process of

buying, selling, or exchanging products,
services, and information via computer
networks

3
EC Definitions & Concepts(cont.)
\ue000E-business is a broader definition of EC
that includes not just the buying and
selling of goods and services, but also

\ue000Servicing customers
\ue000Collaborating with business partners
\ue000Conducting electronic transactions within an

organization
\ue000Pure vs. Partial EC: based on the degree of digitization
of product, process, delivery agent

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