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Wed Bush

Wed Bush

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Published by Philip Pearlman

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Published by: Philip Pearlman on Sep 25, 2011
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09/25/2011

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The information herein is only for Accredited Investors as defined in Rule 501 of Regulation D under the Securities Act of 1933 or institutional investors.Wedbush Securities does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision. Please see page 25 of this report for analyst certification and important disclosure information 
.
Wedbush Securities • 1000 Wilshire Blvd., Los Angeles, CA 90017 • (213) 688-8000 • Member NYSE/FINRA/SIPC • www.wedbush.com
 
The Second Internet
September 20, 2011PUBLISHED BY:Lou Kerner@loukerner(212) 668-9874lou.kerner@wedbush.com
Social Media is changing the world to a far larger degree than Wall Street currently appreciates.We refer to the emerging Social Internet as the Second Internet.We believe that for the foreseeable future, the news flow on the Second Internet will be highly positive.
IN THIS ISSUE:
 
Metrics Showing Strength at Facebook and Twitter, While Google+ Stagnates
 
Facebook Rolls Out Key Product Launches, Bolsters Board, Readies For f8
 
Highlights From Wedbush Social Media Events
 
Wedbush’s Inaugural Second Internet Conference (September 7
th
)
 
Social Commerce Dinner with OpenSky and chloe + isabel (September 13
th
)
 
GameStop Tops List of 200 Retailers Leveraging Facebook :Guest Post by Wade Gerten, Founder/CEO of 8
th
Bridge
 
The End of the Banner Ad?:Guest Post by Chris Cunningham, Co-Founder/CEO of appssavvy
 
Deals or No Deals: Groupon Gains Share in August per Yipit; Facebook Terminates Its DealsEffort While Yelp Decreases Emphasis on Daily Deals
 
The Release and Rapid Growth of
The Sims Social 
Highlights Our August Social Gaming Review
 
Kabam Study Shows Social Gamers Decreasing Their Console Game Play
To Subscribe to this publication:
http://eepurl.com/dZfH5 
 
`2
Usage Stats: Facebook Dominates, Twitter Surges, Google+ Stagnates
Nielsen released their Q3 2011 Social Media Report, which quantified just how dominant the Facebook platform has become in termsof time spent per month (data from May 2011). Facebook captures more than 40% of all time spent across the top 10 Internet brands.
Figure 1: Facebook Dominates Time Spent, Capturing More Than 40% of All Time Spent Across Top 10 Internet Brand
Source: The Nielsen Company 
Social media (defined as social networks and blogging sites) has become the most popular activity online, with Nielsen reporting thatSocial Media accounts for 22.5% of Internet usage, more than double the second most popular type of sites, online games.
Figure 2: Social Networks & Blogs Sites Usage Increasing
Source: The Nielsen Company 
 
`3It’s not only Facebook that is powering this trend; in a recent blog post, Twitter stated that they now attract 400 million monthly visitors,up from 250 million in January 2011. More importantly, Twitter now has over 100 million active users, with more than half logging in tothe service every day. Twitter notes that 40% of the active users essentially never Tweet, instead they use the service to consumeinformation from around the world. With over 200 million tweets a day now (up from 65 million Tweets a day one year ago), Twitterstated they have 60 million active tweeters, thus the “average” active tweeter tweets almost four times a day.
Figure 3: With 60% of Active Users Tweeting, Twitter Broadcasts Over 200 MM Tweets Per Day
Source: Company data, Wedbush Securities, Inc.
Buoyed by this rapid growth in user activity, Twitter is becoming more aggressive in its monetization efforts, as they have ramped upthe pace of hiring on the advertising sales front and will be rolling out a suite of new ad products including a promoted tweet ad unit thatwill appear atop a user’s stream of tweets to ensure that it is seen, as well as promoted tweets from companies that are similar tocompanies a member already follows.Finally, Google+, which registered tens of millions of users in its first month after launch, appears to be struggling to convert registeredmembers in to active/engaged users
(Click here to access our Google+ Industry Expert call:http://bit.ly/r5IlL5).
 Data released last week in a blog post by web app provider 89n, showed a dramatic 41% drop in the average number of Google+ postsper day by users of their ManageFilter app that integrates a Google+ users account with their Twitter account. During the period fromAugust 19-September 14, users of ManageFilter posted 0.40 public posts per day, down from 0.68 posts per day during the period fromJuly 19-August 19. With over 7,000 users of their ManageFilter app, the data appears to be statistically significant.
Figure 4: Google+ Usage Appears To Be Slowing, Based on Posts Created
Source: ManageFilter 

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