Genre-horror, indicated by title hell raiser plus the image of pinhead.

Dark lighting with the shadows combined with the background that looks like a type of torture room. Eyes drawn to brightness of box make audience to find out what box does. Demon to some. Angel to others.- tag line that creates a enigma that you will have to see the film to figure it out. Hell tear your soul apart- indication that its horror and its also another enigma on what the phrase means. Title in red which sets the impression that it could be a bloody or angry film with violence.