Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

1.1 Background
1.2 Problem discussion
1.3 Purpose
1.4 Dissecting the purpose
1.5 Disposition
1.6 Target Readers
2.1 The Big Picture
2.2 The Matrix of Change
3.1.1 Digitization and Convergence Network Externalities Increasing Returns to Scale Path Dependence Lock-In Pull vs. Push The Internet Streaming Audio and Video RSS Webcasting Podcasting Blogs Peer-to-Peer (P2P) Computing M-Commerce Wireless Advertising
3.2 Consumer Behavior
3.3 Convergence & the Converging Consumer
3.4.1 The Cyber Consumer
3.4.2 Measuring Consumer Activity
3.4.3 Consumer Use of Word of Mouth
3.4.4 Viral Marketing
3.5 The New Reality of the Global Digital World
4.1 Gathering Data
4.2.1 Qualitative Research
4.2.2 The Delphi Study Method
4.8.3 Contacted Experts
4.9 Interpretation
4.10 Analyzing the Data
4.11 Reliability
4.12 Validity
4.13 Short Summary of the Methodology
5.1.1 The changes
5.1.2 The Consumers
5.1.3 The Future
5.2.1 The Changes
5.2.2 The Consumers
5.2.3 The Future
5.3.1 The Changes
5.3.2 The Consumers
5.3.3 The Future
5.4.1 The Changes
5.4.2 The Consumers
5.4.3 The Future
5.5 Bertil Thorngren
5.9.1 The Changes
5.9.2 The Consumers
5.9.3 The future
5.10.1 The Changes
5.10.2 The Consumer
5.10.3 The Future
5.11.3 The Future
5.12.1 The Changes
5.12.2 The Consumer
5.12.3 The Future
6.1.1 Convergence
6.1.2 User Generated Content
6.1.3 Communicating Through the Internet
6.2 Summarizing the Trends
6.3 The New World Elements
6.4 The Paradigm
6.5 B2Cn
6.6.1 Blueprint & Material
6.6.2 The Medium
6.7.1 Customization
6.7.2 Speed
6.7.3 Flexibility
6.7.4 Sustainability
6.7.5 = VALUE
7 Conclusions
8 Limitations and Outroduction
0 of .
Results for:
No results containing your search query
P. 1
m a r k e t c o m m u n i c a t i o n Project

m a r k e t c o m m u n i c a t i o n Project

Ratings: (0)|Views: 14|Likes:
Published by Pinaki Pal

More info:

Published by: Pinaki Pal on Sep 26, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 4 to 32 are not shown in this preview.
You're Reading a Free Preview
Pages 38 to 90 are not shown in this preview.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->