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Table Of Contents

1.1 Background
1.2 Problem discussion
1.3 Purpose
1.4 Dissecting the purpose
1.5 Disposition
1.6 Target Readers
2.1 The Big Picture
2.2 The Matrix of Change
3.1.1 Digitization and Convergence
3.1.2.1 Network Externalities
3.1.2.2 Increasing Returns to Scale
3.1.2.3 Path Dependence
3.1.2.4 Lock-In
3.1.3.1 Pull vs. Push
3.1.3.2 The Internet
3.1.3.3 Streaming Audio and Video
3.1.3.4 RSS
3.1.3.5 Webcasting
3.1.3.6 Podcasting
3.1.3.7 Blogs
3.1.3.8 Peer-to-Peer (P2P) Computing
3.1.4.1 M-Commerce
3.1.4.2 Wireless Advertising
3.2 Consumer Behavior
3.3 Convergence & the Converging Consumer
3.4.1 The Cyber Consumer
3.4.2 Measuring Consumer Activity
3.4.3 Consumer Use of Word of Mouth
3.4.4 Viral Marketing
3.5 The New Reality of the Global Digital World
4.1 Gathering Data
4.2.1 Qualitative Research
4.2.2 The Delphi Study Method
4.8.3 Contacted Experts
4.9 Interpretation
4.10 Analyzing the Data
4.11 Reliability
4.12 Validity
4.13 Short Summary of the Methodology
5.1.1 The changes
5.1.2 The Consumers
5.1.3 The Future
5.2.1 The Changes
5.2.2 The Consumers
5.2.3 The Future
5.3.1 The Changes
5.3.2 The Consumers
5.3.3 The Future
5.4.1 The Changes
5.4.2 The Consumers
5.4.3 The Future
5.5 Bertil Thorngren
5.9.1 The Changes
5.9.2 The Consumers
5.9.3 The future
5.10.1 The Changes
5.10.2 The Consumer
5.10.3 The Future
5.11.3 The Future
5.12.1 The Changes
5.12.2 The Consumer
5.12.3 The Future
6.1.1 Convergence
6.1.2 User Generated Content
6.1.3 Communicating Through the Internet
6.2 Summarizing the Trends
6.3 The New World Elements
6.4 The Paradigm
6.5 B2Cn
6.6.1 Blueprint & Material
6.6.2 The Medium
6.7.1 Customization
6.7.2 Speed
6.7.3 Flexibility
6.7.4 Sustainability
6.7.5 = VALUE
7 Conclusions
8 Limitations and Outroduction
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m a r k e t c o m m u n i c a t i o n Project

m a r k e t c o m m u n i c a t i o n Project

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Published by Pinaki Pal

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Published by: Pinaki Pal on Sep 26, 2011
Copyright:Attribution Non-commercial

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09/26/2011

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