Social Health Track, BlogWorld 2011 Sponsored by Johnson & Johnson

Oct. 6th Update Overview: Through the use of social media and digital technologies, patients, physicians, nurses and caregivers are obtaining information, sharing data and connecting with other like-minded individuals to help them make informed decisions that impact health outcomes. At the 2011 Social Health Track at the BlogWorld and New Media Conference in Los Angeles, organizers will bring together e-patient advocates, healthcare professionals, caregivers, healthcare providers and manufacturers to share insights, best practices and to discuss how digital approaches and social networking can be better used by patients and professionals to improve healthcare. Sessions in this focused track are for people who are interested in how the social web can be used to positively impact society, from members of the social health community (epatients, e-doctors, online nurses and members of industry, etc.) to those interested in the effective application of digital and online technologies for change. # Day 1 Thursday Nov. 3 1:30 2:30pm Sessions Panelists/Speakers Description Panel Kerri Sparling, six until me Discussion: Jenni Prokopy, chronicbabe What companies Katie Loeb: Overflowing Brain can do to support patients Moderator: Russ Starke, needs Brownstone www.thinkbrownstone.com Presentation: Credibility in the Healthcare Shwen Gwee, Edelman space www.edelman.com Presentation: STOP being afraid of HIPAA regulations when you blog, tweet, or podcast! Panel Discussion: The use of digital applications and Kim McAllister , Emergiblog Jamie Davis, RN www.nursingshow.com Terri Pollick, RN www.nurseratchedsplace.com John De Souza, President, Medhelp.org http://www.medhelp.org/

Nov. 3 2:45 3:30p

(note time change)

Nov. 3 3:45 4:45pm

(note time change)

Friday Nov. 4 1:45 2:45pm

Social Health Track, BlogWorld 2011 Sponsored by Johnson & Johnson

tools to change behaviors to improve health Enoch Choi, MD, digital health/health 2.0 @enochchoi Sarah Colamarino, J&J, Text4Baby Moderator: David Tripi

Nov. 4 3:00 3:45pm

Panel Discussion: Establishing guidance for companies to operate successfully online Panel Discussion: Physicians engaging online in social health Whiteboard session

Moderator: Mark Bard, Founder, Digital Health Coalition http://www.digitalhealthcoalitio n.org/

Nov. 4 4:005:00pm

Jen Dyer, MD @endogoddess Nick Genes, MD http://blogborygmi.blogspot.com/ Val Jones, MD get better health www.getbetterhealth.com David Armano, Edelman Digital www.edelman.com Marc Monseau, MDM Consulting @mdmonseau Scott Monty, Ford www.ford.com John LaPuma www.drjohnlapuma.com Moderator: Dakila Davina, Everyday Health www.everydayhealthinc.com

Saturday Nov. 5 12:15 1:15pm Nov. 5 3:30 4:30pm

Panel Discussion: Can social media improve how healthcare is managed? What can be learned from other industries.