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Zpps? WhIs Zpps?
I saw Winnie the Pooh running through the parkinglot. Yes, I work at Zappos!
—@dylanbathurst (Twitter post)
Uovtioal.
That’soneothefrstwordspeopleusetodescribeZappos.Eventhename
Zappos
beftstheunconventionalcharacterooneothemosttransormationalbusinesssuccessstoriesoourtime.InkeepingwithwhatyouwilllearnabouttheunorthodoxnatureoZappos,let’sgetstartedinamannerthat’ssomewhatdierentromthebeginningoyouraveragebusinessbook.I’llquizyou!Fearnot;thequizconsistsoonlyonequestion,therewillbenograding,andIhaveahunchyou’lldowell.
Please choosethe one response that reects the best answer:
 
he Zpps experIence
2
Zapposis...
A.
anInternetcompanythatbeganbyoeringshoesonlineandwentromvirtuallynosalesto$1billioninannualgrossmerchandisesalesovera10-yearperiod,despiteminimaladvertising.
B.
apurveyoroawidearrayoonlinemerchandise,includingclothingaccessories,homeurnishings,andHalloweencostumes.
C.
theplacewherenewlyorientedemployeesareoeredmoneytoleaveitheyperceivethemselvesasnotfttingtheculture.
D.
acompanywherebeingalittle“weird”ispartothecore values.
E.
aworkenvironmentinwhicheverypersoncanoerdescriptionsothecompany’sculturethatarepublishedeachyearinanuncensoredCultureBook.
F.
oneo
Fortune
magazine’stop10bestplacestowork.
G.
thesiteonumerousspontaneousemployeeparadesandotherobeat,playulactivities.
H.
aplacewhereemployeesareoeredclassesonusingTwitter.
I.
aleaderinsocialnetworkingstrategyandexecution.
J.
anobsession.
K.
astandard-bearerorauthenticandvibrant,albeitsomewhatwacky,corporateculture.
 
Zpps? Wh Is Zpps?
3
L.
alittlestart-upcompanythatwassoldtoAmazon.comorapproximately$1billion.
M.
awayolie.
N.
aplacewhere“happyhours”occuralldaylongandwhereshotsoGrayGoosevodkaareessentialtocelebration.
O.
acompanythathelpsotherbusinessleadersdriveaservicecultureintotheirorganizationsthroughitsZapposInsightsprogram.
P.
amovement.
Q.
thecreatoromorethan50,000onlineproductvideosannually.
R.
aninnovatoroenrichedwebsite“user”experiences.
S.
actuallytencompaniesinone,includingtraining,ulfllment,andwebsitedivisions.
T.
abusinesswheretheCEOmakes$36,000peryear,wearsjeanstowork,sitsinacentrallylocatedcubicle,andhaswelloveramillionTwitterollowers(@zappos).
U.
adelivererohappiness.
V.
acompanywhosemade-upnamecomesromavariationotheSpanishwordorshoes:
 zappatos
.
W.
aplacewheretheHeadquartersandFulfllmentCentershostregularandhighlysought-atertours.
X.
alocationwhereacall-centeremployee’slongestinboundcalllastedmorethaneighthours.
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