GOVERNMENT GOALS (Updated)Role, structure, purpose, objectives
Explain structure of government (how organisations interrelate)Explain purpose and priorities of a department/organisationExplain how a department/organisation is governedExplain how a department/organisation is fundedProtect and enhance corporate reputation (and brand)Publish business plans, progress reports, structural plansGet credit for government / specific organisation for initiativesProvide authoritative information on specific topicsDeliver primary source, unmediated messages about government newsPromote a big picture view of policy (showing the connections between policy issues and interventions)Get buy in for policyRaise visibility and reputation of ministersMaking people (including specialists, intermediaries) aware of government's offer / their entitlements?
Set policy (publish: white papers, green papers, strategies, plans, implementation plans)Announce policy changes, initiatives & benefitsExplain the purpose, remit, work and progress of a specific policy teamGroup content together by subject area to give a holistic view of government's interventionCollect and demonstrate the evidence base for policy decisionsCollect and demonstrate the evidence of policy outcomes (evaluation reports)Crowdsource policy changes or ideas to encourage deeper public participation in policymakingConsult stakeholders on policy changeCollaborate with interested parties on solutions to policy problemsBe transparent about progress of policyKeep interested parties informed of policy developments by push channels (e.g. email/SMS)Simplify complex policy information and summarise long reports through Plain English usage and
Communicate government advice and activity during a crisisPromote big ideas/flagship government ambitionsCommunicate major changePromote messagesCorrect or refute misinformation and combat mythsPublish minutes of public meetingsProvide live or non-live coverage of events and announcementsSyndicate content and promote uptake of syndicationRespond publicly to independent reports
Change behaviour (without regulatory change)Intervene early to avoid costly later interventionChange attitudes/cultureAvoid avoidable contact including FOI requestsInform or persuade young audiencesEncourage people to take social action or control over local issues??
Publish transparency dataPublish research and statistical dataEncourage third parties to do things with government data
Manage relationships with stakeholdersCollect and analyse feedback and stakeholder insight on policy all the time, not just during formalEmpower and inform groups of people of their rightsWork with and through third parties to deliver common goalsEmpower third parties to work together to solve problems and provide opportunitiesPromote the benefits of a specific course of third party actionPromote take-up of opportunities from government or third partiesCreate and manage online communitiesPartner with established online communitiesRun open listening exercises with the public/specialists
Recruit staff (advertise public sector jobs)Establish new bodies