•Periodic (generally monthly) monitoring with a panel of retail outlets.
–Excludes institutional sales, but includes retail channels
•Collecting data on Purchases, Stocks, and/or Sales for productcategories of interest.
–Measures and tracks sales units, volume, selling price, observedpromotion and merchandising execution, encompassing anorganization's own brands as well as competitive products
• And projecting it, using statistical techniques to arrive at estimates.