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A C Nielsen Retail Measurement_edited for UWSB

A C Nielsen Retail Measurement_edited for UWSB

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Published by: ronak_1887 on Sep 27, 2011
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07/02/2012

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1
 ACNielsen Retail MeasurementService
 An overview
 
2
Retail Index
Periodic (generally monthly) monitoring with a panel of retail outlets.
 –Excludes institutional sales, but includes retail channels
Collecting data on Purchases, Stocks, and/or Sales for productcategories of interest.
 –Measures and tracks sales units, volume, selling price, observedpromotion and merchandising execution, encompassing anorganization's own brands as well as competitive products
 And projecting it, using statistical techniques to arrive at estimates.
 
3
Objectives of Retail Index
To Monitor Trends
 –Market –Brands & Competition
To Understand Distribution
 –Width & Depth –Shelf Competition

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